# Contemporary Grunge Lookbooks The Petals and Peacocks Winter 2011 Catalog is Bold By Meghan Young | Published 2011-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petals-and-peacocks-winter-2011 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/petals-and-peacocks-winter-2011-collection.aspx) & [petalsandpeacocks](http://www.petalsandpeacocks.com/) Multicolored hair makes another appearance in a fashion shoot, this time in the Petals and Peacocks Winter 2011 lookbook. Yet, instead of incorporating it into haute couture looks, this [rainbow hairstyle](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) is decidedly more grunge. The gritty, candid images and the casual, [punk clothing](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) simply add to the tousled, even greasy look of this hairstyle. Titled Kill Them With Kindness, the shoot in the Petals and Peacocks Winter 2011 lookbook seems to be an ironic interpretation. The attitude portrayed throughout the catalog is far from kind, yet the youthful energy seems to be wrestling with that need to fit in, to kill those who judge with kindness. The fashion itself stays true to the models personality. Filled with aliens, [skull and lightning bolts](https://www.trendhunter.com/trends/at-the-edge-of-time), the collection is bold and childlike. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Multicolored Hair:** Disruptive Innovation Opportunity: Create innovative hair products and services that cater to the trend of multicolored hair in the fashion industry. - **Grunge Fashion:** Disruptive Innovation Opportunity: Develop new clothing lines that embrace the grunge aesthetic, catering to consumers seeking an edgy and casual style. - **Youthful Energy:** Disruptive Innovation Opportunity: Explore marketing and product development strategies that target the youthful energy and desire for self-expression in fashion and beauty sectors. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Create unconventional fashion lines that incorporate grunge elements and appeal to young, fashion-forward consumers. - **Haircare:** Disruptive Innovation Opportunity: Develop new haircare products and services specifically designed for maintaining and enhancing multicolored hair. - **Beauty:** Disruptive Innovation Opportunity: Launch innovative beauty products that cater to the youthful energy and self-expression trends in the industry. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)