# Silk-Finish Translucent Powders Althea's Petal Velvet Powder Leaves Skin Feeling Nourished By Jana Pijak | Published 2019-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petal-velvet-powder References: [us.althea.kr](https://us.althea.kr/petal-velvet-powder) K-Beauty retailer Althea's Petal Velvet Powder leaves skin looking smooth and feeling nourished without clogging pores. Infused with repairing ingredients like saponarin which is known to restore damaged skin cells, UV-blocking polyphenols and hydrating seed extracts, the [translucent powder](https://www.trendhunter.com/trends/halo-glow-powder-filter) is available in two shades -- a transparent white and soft nude. The Petal Velvet Powder helps create a [mattifying finish](https://www.trendhunter.com/trends/getset-blur-set-matte) upon application without leaving skin feeling heavy and overpowered. The light powder can be applied with a brush or the product's accompanying [puff applicator](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder). Additionally, each powder is affordable as an added bonus, staying true to Althea's dedication to products that are high in quality yet accessible for a budget-conscious audience. This velvet-finish powder speaks to consumers' growing appreciation for skin-perfecting makeup that promotes a natural and understated look. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty:** Incorporate natural ingredients into skincare makeup to target consumers looking for a simpler alternative to traditional products. - **Translucent Makeup:** Develop foundations and powders that blend into a range of skin tones, addressing a long-standing issue in the beauty industry. - **Affordable Luxury:** Create high-quality products that are accessible to consumers looking for an upscale experience without the price tag. ### Sectors Adopting This - **Beauty:** Innovate on existing makeup formulas with natural ingredients that enhance skin health and appearance while meeting consumer demand for clean beauty solutions. - **Skincare:** Incorporate functional ingredients like saponarin and polyphenols into skincare products to promote skin health and address specific concerns like UV damage and cell repair. - **Fashion:** Collaborate with beauty retailers to offer affordable, high-quality makeup and skincare products that complement fashion choices and lifestyle needs. ## Related on Trend Hunter - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md)