# France-Inspired Packaging Petal & Leaf Holistic Aromatics Take on a Parisian Aesthetic By Michael Hemsworth | Published 2015-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petal-leaf-holistic-aromatics References: [lovelypackage](http://lovelypackage.com/petal-leaf/) & [officinacreative](http://officinacreative.ca/) Reflecting the natural product within, [Petal & Leaf](https://www.trendhunter.com/trends/oura-ring-4-ceramic) Holistic Aromatics packaging calls to mind the south of [France](https://www.trendhunter.com/trends/pickle-nails-club) in spring, where the air is filled with the perfume of flowers and the colors of the season bloom in a demure way. Instead of featuring flat printing on each box, Petal & Leaf Holistic Aromatics packaging features a textured imprinting to provide a multi-sensory experience instead of just focusing on the way the product smells. Designed by Officina in collaboration with Petra Cuschieri, Petal & Leaf Holistic Aromatics packaging features three words on the side of each to reflect the product within; this approach helps attach a feeling to the product and help us to identify how it should be used. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Packaging:** More brands can adopt textured imprinting techniques in their packaging to shift the consumer experience from just focusing on how the product looks to how it also feels. - **Localized Inspiration in Packaging:** More brands can take inspiration from specific regions around the world to showcase their cultural identity and visually appeal to local consumers. - **Descriptive Packaging:** More brands can incorporate descriptive words on their packaging to help convey the emotional and functional benefits of the product to consumers. ### Industries Being Reshaped - **Health and Beauty:** Companies within the health and beauty industry can benefit from using textured packaging to amplify the sensorial experience of their products, especially for fragrance-based items. - **Tourism and Hospitality:** Tourism and hospitality companies can use localized packaging to showcase the cultural identity and visual appeal of their destination, which can attract more visitors. - **Food and Beverage:** Food and beverage companies can use descriptive packaging to emphasize the taste and benefits of their products, which can help to differentiate their offerings from competitors. ## Related on Trend Hunter - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Region-Specific Personal Care Products](https://www.trendhunter.com/trends/compagnie-de-provence.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)