# Weightless Matte Lipsticks Petal Bouche Matte is a Next-Generation French Red Lipstick By Laura McQuarrie | Published 2023-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petal-bouche-matte References: [popsugar](https://www.popsugar.com/beauty/december-beauty-launches-49028208) & [violettefr](https://www.violettefr.com/en-ca/products/petal-bouche-matte)  Red lipstick is an essential element in a French woman's wardrobe, embodying timeless elegance and effortless sophistication, and beauty industry advancements are introducing matte formulas that are more comfortable on the lips, like [VIOLETTE_FR's](https://www.trendhunter.com/trends/bisou-balm) Petal Bouche Matte. This weightless, long-wearing and universally flattering matte liquid lipstick is said to feel like a rose petal on the lips, and its rich, soft formula glides on and stays on without transferring or feathering. The creamy, comfortable formula is cruelty-free, and vegan and provides nourishment with plant-based waxes. The brand releases just one color a year and in 2023, fans of the brand were treated to [Cerise Désir](https://www.trendhunter.com/trends/cerise-riche), a sophisticated burgundy shade as the newest addition to the award-winning lineup of matte liquid lipsticks. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 79% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Matte Liquid Lipsticks:** Advancements in the beauty industry are introducing more comfortable matte formulas that feel like rose petals on the lips, offering long-wearing and transfer-proof options. - **Cruelty-free Makeup:** Beauty brands are focusing on cruelty-free formulations using plant-based waxes, nourishing the lips while providing rich, soft matte finishes. - **Yearly Color Releases:** Brands like VIOLETTE_FR are adopting a strategy of releasing just one color a year, creating anticipation and exclusivity for fans of their matte liquid lipsticks. ### Where This Applies - **Beauty Industry:** The beauty industry is witnessing disruptive innovation with the development of more comfortable matte liquid lipsticks that offer long-wearing and transfer-proof options. - **Vegan Cosmetics:** The rise of cruelty-free and vegan cosmetics is transforming the beauty industry, with brands focusing on plant-based waxes and nourishing formulations for their matte liquid lipsticks. - **Exclusive Makeup Brands:** Exclusive makeup brands like VIOLETTE_FR are disrupting the industry by adopting a strategy of releasing just one color a year, creating anticipation and exclusivity for their matte liquid lipsticks. ## Related on Trend Hunter - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Plant Pigment Lipsticks](https://www.trendhunter.com/trends/le-rouge-francais.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Hyper-Sensorial Matte Lipsticks](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md)