# Animated Animal Rights Ads A Morrissey Music-Featuring PETA Video Promotes Going Vegan Today By Alyson Wyers | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peta-video References: [designtaxi](http://designtaxi.com/news/365796/PETA-s-New-Animation-About-A-Terrified-Chick-Urges-Us-To-Go-Vegan/) & [peta.org](http://www.peta.org/features/morrissey-opening-act/) If you've ever considered going vegan, this illustrated PETA video will likely send you over the edge. Entitled 'Someday,' the animated account of a terrified chick urges people to adopt a vegan diet today--not someday. Animal rights group PETA (or People for the Ethical Treatment of Animals) uses Morrissey's 'I Know It's Gonna Happen Someday' as the soundtrack for this harrowing tale. The PETA video follows a typical experience of a chicken raised for meat. As a young chick's tragic life plays out, we see it being separated from its mother, seeing its friends die and growing up in a cramped cage. The PETA video was so moving, the iconic English singer will be using it as a part of his new opening act. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Lifestyle:** The promotion of an animal-free diet and lifestyle. - **Animated Advertising:** The use of animated shorts to promote a brand, messaging or cause. - **Music-based Promotional Material:** The use of acclaimed music artists to enhance brand and product promotions. ### Sectors Adopting This - **Animal Rights Activism:** Opportunities to improve the welfare of animals and advance an ethical stance towards animals in society. - **Plant-based Food Production:** Opportunities to invest in the production of plant-based food alternatives as more people embrace veganism. - **Music and Entertainment Industry:** Opportunities to leverage music and other forms of entertainment for marketing and brand promotion. ## Related on Trend Hunter - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Farmer-Supporting Short Films](https://www.trendhunter.com/trends/a-future-begins.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md)