# Sensual Foodvertising PETA Rude Food PSA By Bianca | Published 2008-04-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/peta-rude-food-psa References: [petatv](http://www.petatv.com/tvpopup/video.asp?video=rude_food&Player=wm) [PETA's](https://www.trendhunter.com/trends/animal-intelligence) been known to produce some pretty [sexy ads](https://www.trendhunter.com/trends/valentines-day-chocolates-1). For the Rude Food PSA, they've steered away nude celebrities (who would rather go naked than wear fur) and instead used some very hot, steamy imagery without so much a glimpse of a person. The video show that even [fruits and vegetables](https://www.trendhunter.com/trends/fresh-european-produce) can turned into objects of lust, showing how enticing an animal product-free diet can be. ' Now that's hot! **Implications** - Sexuality continues to be a very lucrative advertising technique that is used across varying industries. Businesses who want to instantly make a statement and capture media attention should consider touching upon taboo topics or sexuality in order to garner the mass audience they need to sell or promote their product. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Sexual Advertising:** Businesses across different industries can use taboo topics or sexuality to make a statement and attract media attention. - **Veganism Promotion:** The use of sensual foodvertising can be an effective way to promote animal product-free diets and capture consumers' attention. - **Non-human Objectification:** Objectifying non-human entities such as fruits and vegetables can be a disruptive innovation opportunity in advertising and marketing. ### Who This Affects Most - **Food and Beverage:** Sensual foodvertising can be used in the food and beverage industry to market vegetarian and vegan products in a new and enticing way. - **Fashion and Beauty:** Sexual advertising can be used in the fashion and beauty industry to promote products in an attention-grabbing way. - **Entertainment:** Taboo and sexual themes can be used in the entertainment industry to generate buzz around new releases or events. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md)