# Insulting Eco Campaigns PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight By Rachel | Published 2009-08-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/peta-lose-the-blubber References: [ecorazzi](http://www.ecorazzi.com/2009/08/17/peta-shames-overweight-people-with-save-the-whales-campaign/) & [blog.peta.org](http://blog.peta.org/archives/2009/08/lose_the_blubbe.php) For [PETA](https://www.trendhunter.com/trends/animal-intelligence)’s latest campaign to encourage a vegetarian lifestyle, they have targeted [the overweight](https://www.trendhunter.com/trends/doves-super-bowl-ad). The ‘Save the Whales’ Campaign shows the back of a large woman in a bikini, and the slogan ‘Lose the Blubber, Go Vegetarian.’ While PETA’s goal is admirable, in hoping a vegetarian lifestyle will not only make overweight people healthier but will help the animals, the campaign seems insulting by calling them whales. Check out the interesting ads by PETA above. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Body Positive Eco Campaigns:** Develop eco campaigns with a positive message about body image and healthy eating habits to encourage healthier and more sustainable lifestyles. - **Personalized Eco Campaigns:** Utilize data analysis and personalization to create eco campaigns that are relatable and motivating to different demographics. - **Humorous Eco Campaigns:** Use humor and satire to engage audiences and promote eco-friendly lifestyles in a non-offensive way. ### Where This Applies - **Advertising Industry:** Advertising agencies can develop creative campaigns that blend humor with environmental issues, promoting sustainability in a more approachable way. - **Health and Wellness Industry:** The health and wellness industry can benefit from partnering with eco campaigns to promote healthy eating habits that are also environmentally friendly. - **Data Analysis Industry:** Develop personalized eco campaigns using data analysis and targeting techniques to deliver relevant, engaging messaging to different groups of people. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md)