# Inclusive Self-Tanning Products Peta Jane Beauty's Self Tanners are Eco-Certified and Organic By Debra John | Published 2025-06-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/peta-jane-beauty References: [petajanebeauty](https://petajanebeauty.com/?srsltid=AfmBOoq0z1xldmmapg0qWtPrT3e9EoW4t-h_KD29xFxHn2T8htwxcxp5) & [instagram](https://www.instagram.com/petajanebeauty/?hl=en) [Peta Jane Beauty](https://www.trendhunter.com/trends/face-tan-lotion), founded by beauty entrepreneur and two-time Dancing with the Stars champion Peta Murgatroyd, introduces a thoughtfully formulated line of [self-tanning products](https://www.trendhunter.com/trends/sunless-tanning-products) designed to deliver a natural, [sunless glow](https://www.trendhunter.com/trends/glow-drops) without the typical concerns of streaking, odor, or artificial undertones. Crafted to mimic a sun-kissed finish, the range provides a smooth, even tan while avoiding exposure to harmful UV rays. What distinguishes the brand is "its use of ECOCERT-certified, non-GMO DHA derived from sustainable sources such as beets and sugar." These plant-based active ingredients reflect a commitment to clean beauty and environmentally responsible production, aligning with growing consumer interest in ethical skincare. The line is also developed with inclusivity in mind, offering a broad shade spectrum to suit a variety of skin tones. Compact, travel-ready formats of popular products further enhance usability, making the collection well-suited for everyday routines and on-the-go lifestyles alike. Image Credit: Peta Jane Beauty ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 54% | Activity: 66% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Eco-certified Beauty Products:** The demand for beauty products using ECOCERT-certified ingredients is rising, offering a sustainable and ethical choice to environmentally conscious consumers. - **Inclusive Skincare Solutions:** Expanding shade ranges to accommodate a wider variety of skin tones addresses the market's need for inclusivity in personal care products. - **Travel-ready Beauty Items:** Compact and portable beauty solutions cater to the busy consumer lifestyle, emphasizing convenience and accessibility. ### Who This Affects Most - **Clean Beauty Industry:** An industry thriving on sustainability and ethical ingredients is capturing the attention of conscious consumers seeking non-toxic skincare solutions. - **Sunless Tanning Market:** Innovations in self-tanning products that eliminate streaks and unpleasant odors while offering organic formulations cater to health and appearance-focused individuals. - **Diverse Cosmetics Market:** The demand for products designed to suit diverse skin tones is creating opportunities for brands to expand their offerings and embrace a wider audience. ## Related on Trend Hunter - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Skincare-Focused Sunless Tanning Products](https://www.trendhunter.com/trends/brown-bee.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md)