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Pleather Yourself Campaign

 - Mar 11, 2008
Jenna Jameson stars in the latest PETA campaign to protect animals by refraining from using leather and opt for pleather instead. Jenna evokes iconic screen siren Bettie Page with a black wig and pleather bikini with the tagline "Pleather Yourself." The ad was shot by celebrity photographer Gavin Bond.

Jenna said about the ad, "I've worn a lot of pleather in my life. Anybody who knows me knows that I've kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom â€" then please explore the pleather side."

Jenna Jameson is not new to working with PETA, see her picture below modeling PETA's “Kentucky Fried Cruelty” T-shirt last August. You can see PETA's recent Kentucky Fried Cruelty campaign here: