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# Public Shaming for Animal Rights
Donna Karan Vows to Dump Fur After PETA Harrassment

By Ayman | Published 2009-01-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/peta-donna-karan-fur
References: [ecorazzi](http://www.ecorazzi.com/2008/12/22/donna-karan-officially-goes-fur-free&#8230for-real-this-time/)

Remember when [PETA](https://www.trendhunter.com/trends/animal-intelligence) activists crashed the Donna Karan [DKNY](https://www.trendhunter.com/trends/knys-fall-2025) 20th anniversary show a few months ago? Well, it seems that their efforts worked, because Donna Karan has announced that she is not using [fur in her fall 2009 collection](https://www.trendhunter.com/trends/ducies-fw25-collection). She also has no plans to use it in any future collection.

The announcement comes a few days after PETA launched a special site, DonnaKaranBunnyButcher.com, which has gone offline since the announcement.

I am guessing Karan did not think the title of “The Bunny Butcher” will be good for business. Another possibility is that a video recently sent to her by fashion guru Tim Gunn, in which he narrates for PETA, opened her eyes to the violent and barbaric practices of the fur industry.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 22% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Ethical Fashion:** The trend towards ethical fashion is growing as more designers, like Donna Karan, vow to stop using fur in their collections.
- **Activist Marketing:** Activist groups like PETA are using creative and disruptive tactics, such as launching dedicated websites, to pressure businesses into adopting animal-friendly practices.
- **Influencer Education:** Fashion gurus like Tim Gunn are using their influence to educate and raise awareness about the harmful practices of the fur industry.

### Industries Being Reshaped

- **Fashion:** The fashion industry is being disrupted by changing consumer preferences for ethical and animal-friendly fashion choices.
- **Marketing and Advertising:** Activist organizations are employing innovative marketing strategies to pressure businesses into aligning with their causes.
- **Education and Advocacy:** There is a growing demand for education and advocacy around ethical fashion practices and the treatment of animals in the fashion industry.

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