# Disturbing Chicken Interviews PETA Gives You a Graphic Glimpse Into the Life of a Hen By Marissa Brassfield | Published 2009-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peta-campaign-chicken References: [behance.net](http://www.behance.net/Gallery/PETA/263650) These graphic chicken interviews are a part of a [PETA](https://www.trendhunter.com/trends/animal-intelligence) campaign by Joana Faria to steer consumers away from [buying poultry](https://www.trendhunter.com/trends/chicken-breast-fillets). In no uncertain terms, each mini-interview uses harsh and shocking facts from the poultry industry. These facts are juxtaposed with lighthearted maxims about chickens, like “Don't put all your eggs in one basket.” For some other [provocative PETA campaigns](https://www.trendhunter.com/trends/gosh-food), check out the articles below. **Implications** - The last few years have seen an increase in concerns about animal rights. One of the most effective ways to campaign for better treatment of animals is through shock value advertising. By drawing media attention to the cause and the ad, the company can gain more supporters who will realize the facts of the campaign. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Animal Welfare Advocacy:** Opportunities to disrupt animal agriculture through campaigns highlighting animal welfare concerns. - **Shock Value Advertising:** Opportunities to disrupt traditional advertising methods by using provocative ads to gain media attention. - **Alternative Protein Sources:** Opportunities to disrupt the poultry industry by promoting alternative protein sources that do not involve animal cruelty. ### Sectors Adopting This - **Meat Production:** Opportunities to disrupt traditional meat production methods by prioritizing animal welfare concerns. - **Advertising:** Opportunities to disrupt the advertising industry by using provocative ads that encourage social engagement. - **Plant-based Food:** Opportunities to disrupt the poultry industry by promoting plant-based protein sources that are cruelty-free. ## Related on Trend Hunter - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Cage-Free Chicken Products](https://www.trendhunter.com/trends/the-chookery.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)