# Reptilian Activists The Latest PETA Ad Campaign Features the Fierce Jenna Dewan By Zoe Badley | Published 2010-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peta-ad-campaign References: [glamcheck](http://www.glamcheck.com/fashion/2010/07/06/jenna-dewan-peta-ad-campaign/) & [peta.org](http://www.peta.org/) I know this [PETA](https://www.trendhunter.com/trends/animal-intelligence) ad campaign is suppose to get you thinking about animal activism, but the only thing I'm thinking is that Jenna Dewan is the hottest reptile on the planet -- and that's just downright weird. American actress and wife of the yummy Channing Tatum, Jenna Dewan poses for PETA's latest ad campaign and looks pretty darn good doing it. This isn't just any old activism ad, but one with [body paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) and exotic surroundings you can hardly resist staring at -- for all the wrong reasons, of course. But if you were wondering, the PETA ad campaign takes a stance against reptile leathers being used as accessories. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Animal Activism:** Disruptive innovation opportunity: Develop sustainable and ethical alternatives to reptile leathers for use in accessories. - **Celebrity Endorsements:** Disruptive innovation opportunity: Utilize celebrity influencers to raise awareness and promote ethical fashion choices. - **Experiential Advertising:** Disruptive innovation opportunity: Create immersive and engaging ad campaigns that capture attention and spark conversations. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate sustainable and cruelty-free materials into fashion products. - **Advertising:** Disruptive innovation opportunity: Explore new creative approaches, utilizing technology and social media platforms to reach and engage audiences. - **Entertainment:** Disruptive innovation opportunity: Collaborate with celebrities and organizations to raise awareness on social and environmental issues through entertainment media platforms. ## Related on Trend Hunter - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Hot Sauce-Topped Tuna Ads](https://www.trendhunter.com/trends/chicken-of-the-sea-2.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Fan-Fueled Skincare Campaigns](https://www.trendhunter.com/trends/peculiar-behavior.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md)