# Feline Wine Brands Pet Winery Offers Faux Wines for People's Pets By Joey Haar | Published 2017-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-winery References: [seattletimes](http://www.seattletimes.com/business/something-else-to-enjoy-with-your-cat-happy-hour/) & [petwinery](https://www.petwinery.com/) After a long day at work, there are few pleasures more satisfying then curling up on the couch with a glass of Burgundy or Riesling, and thanks to Pet Winery, there's no reason why the cat can't join in with a glass of its own. Pet Winery is a Florida-based company that offers ([non-alcoholic) wine-like drinks specifically for pets](https://www.trendhunter.com/trends/premium-dog-beer), so cats can curl up next to their owners with a 'Purrgundy' or a 'Meowsling' and dogs have the more ritzy option of uncorking a 'Dog Pawrignon.' To be sure, none of Pet Winery's products contains any alcohol, as that would be dangerous for pets. Instead, the [cat wines are infused with catnip](https://www.trendhunter.com/trends/fancy-feast-set-for-delight) to make cats just as loopy as if they'd had a few too many, and the dog wines contain ingredients like wild Alaskan salmon oil to make it as appealing as possible. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Beverages:** Creating non-alcoholic drinks for pets presents a disruptive innovation opportunity in the pet industry. - **Non-alcoholic Wine:** Developing non-alcoholic wines for consumers who are looking for healthier alternatives presents a disruptive innovation opportunity in the wine industry. - **Humanization of Pets:** The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members. ### Industries Being Reshaped - **Pet Industry:** The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members. - **Wine Industry:** Developing non-alcoholic wines for consumers who are looking for healthier alternatives presents a disruptive innovation opportunity in the wine industry. - **Beverage Industry:** Creating non-alcoholic drinks for pets presents a disruptive innovation opportunity in the beverage industry. ## Related on Trend Hunter - [Wine-Themed Pet Costumes](https://www.trendhunter.com/trends/franzia-wines-x-bark.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Cat-Friendly Sauces](https://www.trendhunter.com/trends/wow-cat-sauce.md) - [Collaborative Non-Alcoholic Wines](https://www.trendhunter.com/trends/nonalcoholic-wine.md) - [Cat-Themed Vday Series](https://www.trendhunter.com/trends/cuddle-collection.md) - [Feline-Themed Restaurants](https://www.trendhunter.com/trends/gatto-bianco.md)