# Fetching Treat Packaging Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game By Laura McQuarrie | Published 2014-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-treat-packaging References: [gizmodiva](http://gizmodiva.com/pets/purina-beggin-party-poppers-dog-treats-make-game-snack-time.php) & [beggin](http://www.beggin.com/partypoppers) The pet treat packaging for [Purina's](https://www.trendhunter.com/trends/friskies-playfuls) Beggin' Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog treats can be pressed up against. When released, the nose-shaped popper launches the [dog treats into the air](https://www.trendhunter.com/trends/interactive-canine-toy), starting a game of fetch. The treats are made with pure ingredients like real bacon and Monterey Jack cheese, making them savory and indulgent treats that are also healthy. Although the pig-shaped container seems like a strange choice for launching dog treats, it works perfectly as it's tied in with the #WhenPigsFly campaign, which has pet owners capture images of their dogs interacting with the pet treat packaging. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 7% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Interactive Pet Treat Packaging:** There is an opportunity for pet companies to create packaging that engages pets in interactive play, expanding the product beyond just a treat. - **Creative Marking Strategies for Pet Products:** The success of Purina's #WhenPigsFly campaign showcases the need for unique marketing campaigns in the pet industry to stand out and engage consumers. - **Celebrity Pet Influencers:** Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience. ### Who This Affects Most - **Pet Food Industry:** Innovative packaging designs and creative marketing campaigns can create a strong competitive advantage in the pet food industry. - **Pet Toy Industry:** Expanding on the playful packaging design, there is an opportunity to create pet toys that interact with specific treat packaging designs to encourage more playtime and engagement with pets. - **Influencer Marketing Industry:** Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience in the influencer marketing industry. ## Related on Trend Hunter - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [BBQ-Inspired Dog Treats](https://www.trendhunter.com/trends/battle-of-the-beggin.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Squeezable Dog Treats](https://www.trendhunter.com/trends/squeezable-dog-treat.md) - [Cubic Gamer Dog Treats](https://www.trendhunter.com/trends/purina-beggin-blocks.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Play-Inspiring Cat Treats](https://www.trendhunter.com/trends/friskies-playfuls.md) - [Pop-Out Pet Toys](https://www.trendhunter.com/trends/luki-lab-pets-2-love.md) - [Dog-Friendly Holiday Kits](https://www.trendhunter.com/trends/pawliday-cheer-kit.md)