# Plant-Based Dog Treat Mixes Peterra Kitchen Makes Baking Mixes for Dogs & Meal Mix-Ins for Cats By Laura McQuarrie | Published 2022-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-treat-mix References: [vegconomist](https://vegconomist.com/food-and-beverage/pet-food/peterra-plant-based-mixes-dog-and-cat/) & [peterrakitchen](https://peterrakitchen.com/)  Peterra Kitchen is a new plant-based pet food start-up out of New York City that is introducing a pet treat mix for dogs and a meal mix-in for cats. These home baking mixes share the expertise of dietitian nutritionists Keri Gans and Jackie Newgent, and their mission to provide carbon-neutral, plant-based pet food solutions to benefit people, pets and the planet alike. The mix for plant-based dog treats makes wholesome Thumbprint Cookies for dogs with nutrient-rich ingredients that help to support digestion and gut health, as well as mobility. For cats, Botanical Bark is a chef-crafted mix that also contains naturally occurring prebiotics and antioxidants. These mixes tap into the growing demand for plant-based pet products, as well as pet humanization as a natural expression of people choosing to see pets as important members of the family. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 30% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Pet Products:** The trend for plant-based pet products creates an opportunity for more sustainable and nutritious pet food alternatives. - **Home Baking Mixes for Pets:** The trend for home baking mixes for pets creates an opportunity for customized and healthy pet food options. - **Pet Humanization:** The trend for pet humanization creates an opportunity for unique and high-end pet food products that cater to the desires of pet owners. ### Where This Applies - **Pet Food Manufacturing:** The pet food manufacturing industry can capitalize on the trend for plant-based pet products to expand their product line and appeal to conscious pet owners. - **Nutrition Consulting:** The nutrition consulting industry can offer their expertise in creating healthy and customized pet food options for pet owners who want to create home cooked meals for their pets. - **E-commerce for Home Pet Food Products:** The e-commerce industry can capitalize on the trend for home baking mixes for pets by providing easy and convenient access to these products for pet owners. ## Related on Trend Hunter - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md) - [Plant-Powered Cat Treats](https://www.trendhunter.com/trends/vegcat-pure-bites.md) - [Meat-Like Dog Treats](https://www.trendhunter.com/trends/meatless-treats-for-dogs.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Dog-Friendly Cake Mixes](https://www.trendhunter.com/trends/cake-mixes-for-dogs.md) - [Oven-Baked Dog Foods](https://www.trendhunter.com/trends/oven-baked-dog-food.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Dehydrated Whole Food Mixers](https://www.trendhunter.com/trends/whole-food-mixer.md)