# Pet Activity Apps Tractive's MOTION Pet Tracker App Monitors a Pet's Daily Movement By Laura McQuarrie | Published 2014-08-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pet-tracker-app References: [itunes.apple](https://itunes.apple.com/us/app/tractive-motion-pet-activity/id728215464?mt=8) & [tractive](http://tractive.com/products/motion/en) Tractive's MOTION is a [pet tracker app](https://www.trendhunter.com/trends/tracks-apps) that makes it easy to collect information and monitor the activity of your furry friend throughout the day. The app collects and wirelessly transmits data from Tractive's MOTION tracker, which is small and can be attached to a pet's collar. With Tractive's app, pet owners are able to keep tabs on how lazy or active a pet is, and work towards goals to improve [a pet's wellness](https://www.trendhunter.com/trends/pet-care) on a daily basis. In addition to this, the app also looks at external factors like the temperature and daylight levels, which have an impact on a pet's movements. As well as day-to-day tracking, the app is handy for viewing patterns over longer periods of time, so that you can instantly spot progress or potential problems with ease. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Pet Activity Tracking:** Opportunity for pet tech companies to develop innovative apps and devices for tracking and monitoring pets' daily activity. - **Wellness Goal Setting:** Opportunity for developers to create apps that allow pet owners to set wellness goals for their pets and receive personalized recommendations. - **Long-term Pattern Analysis:** Opportunity for data analytics companies to develop tools that analyze pet activity data over longer periods of time to identify trends and patterns. ### Where This Applies - **Pet Tech:** The pet tech industry can leverage the popularity of pet activity apps to create cutting-edge devices and software for pet owners. - **Software Development:** Developers can create innovative apps with features such as wellness goal setting and data visualization for pet owners. - **Data Analytics:** Data analytics companies can use pet activity data to identify trends and patterns that can benefit both pet owners and the pet industry. ## Related on Trend Hunter - [Pet Health Managers](https://www.trendhunter.com/trends/pet-app1.md) - [GPS Pet Trackers](https://www.trendhunter.com/trends/petcube-gps-tracker.md) - [Dog Activity Monitors](https://www.trendhunter.com/trends/dash.md) - [Pet-Monitoring Activity Trackers](https://www.trendhunter.com/trends/pawmate.md) - [GPS-Enabled Dog Trackers](https://www.trendhunter.com/trends/pitpat.md) - [AI Pet Health Trackers](https://www.trendhunter.com/trends/ai-pet-health.md) - [Pet Health Trackers](https://www.trendhunter.com/trends/queva.md) - [Pet Meal Tracking Tools](https://www.trendhunter.com/trends/feed-my-pet.md) - [Pet Care Management Apps](https://www.trendhunter.com/trends/paw-parent.md)