# Inspirational Pet Toy Packaging PEATAI PET TOYS' Brand Identity Spotlights Insightful Quotes By Jana Pijak | Published 2016-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pet-toy References: [behance.net](https://www.behance.net/gallery/25340979/PEATAI-PET-TOYS) PEATAI PET TOYS' brand identity fuses innovative packaging with inspirational quotes that will pull at the heart strings of animal lovers. The brand prides itself on creating chic and inventive pet toys like fish-shaped cat nip cushions and concealed lasers that resemble a plastic egg. Its branding is the work of Sydney-based designer Jolanda Fiers who creates a whimsical and distinct final product. Each beautifully designed cat toy is not only aesthetically pleasing and functional but also features unique packaging that is opened to reveal hidden quotes. These insightful and inspirational messages include saying like "time spent with cats is never wasted," a famous Sigmund Freud quote. Additionally, this pet-centric packaging adds yet another interactive element for animal lovers -- elegant illustrations that are hidden under lids or at the bottom of containers subtly. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inspirational Quotes on Packaging:** Opportunity for brands to incorporate motivational quotes on packaging to create an emotional connection with consumers. - **Innovative Pet Toy Design:** Potential for brands to create unique and inventive pet toys that stand out and offer a novel play experience. - **Interactive Packaging for Animal Lovers:** Growing trend of incorporating interactive elements in pet toy packaging, providing additional engagement and surprises for consumers. ### Who This Affects Most - **Pet Toy Manufacturing:** Disruptive innovation opportunity for pet toy manufacturers to create products with innovative design and packaging. - **Packaging Design:** Opportunity for packaging design companies to offer creative solutions that incorporate inspirational quotes and interactive features. - **Animal Products Retail:** Potential for retailers to offer pet toy brands with unique packaging and innovative designs, catering to the desires of animal lovers. ## Related on Trend Hunter - [Fortune Cookie-Inspired Cat Toys](https://www.trendhunter.com/trends/toys-with-organic-catnip.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Aesthetic-Driven Dog Toys](https://www.trendhunter.com/trends/karim-rashid-for-ubbi.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md) - [Nature-Inspired Pet Toys](https://www.trendhunter.com/trends/triangle-toy.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Adorable Pawprint Bottles](https://www.trendhunter.com/trends/pet-paw-bottle.md)