# Nutritionist-Approved Pet Superfood Lines Bundle x Joy is Health-focused, Ethical, and Playful By Kalin Ned | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-superfood References: [bundlexjoy](https://bundlexjoy.com/products/#food)  [Bundle x Joy](https://www.trendhunter.com/trends/bundle-x-joy-walmart) is a woman and Hispanic-owned dog company that specializes in healthy, nutrition-forward pet superfood products. The company has close working relationships with experienced nutritionists who help it craft formulas and then offer them as "[personalized pet care products and bundles](https://www.trendhunter.com/trends/functional-kibble-for-dogs) that meet the needs of your furry best friend across food, treats, and supplements." The brand also offers an in-house quiz to help you determined the best nutrition combo for your pet. Bundle x Joy's range of pet superfood boasts "real meat as the first ingredient," followed by 20 plant-based superfoods and added probiotics. Consumers may choose between the Vibrant Salmon Recipe, the Golden Chicken Recipe, and the Brave Lamb Recipe. All of these options are grain-free. Additionally, Bundle x Joy gives back by contributing three percent of its profit to funding women-led entrepreneurship and community building. Image Credit: Bundle x Joy ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 69% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Health-forward Pet Food:** Bundle x Joy's focus on nutrition-forward pet food creates opportunities for the development of more health-conscious pet food and supplement products. - **Personalized Pet Care:** Bundle x Joy's use of a quiz to determine individualized nutrition needs presents opportunities for the development of personalized pet care products and services. - **Ethical Pet Companies:** Bundle x Joy's commitment to contributing profits to funding women-led entrepreneurship and community building highlights a trend towards ethical pet companies that prioritize social responsibility. ### Industries Being Reshaped - **Pet Food Manufacturing:** Bundle x Joy's approach to pet nutrition provides opportunities for pet food manufacturers to adopt a more health-focused and personalized approach to their products. - **Pet Retail:** Bundle x Joy's emphasis on personalized pet care creates opportunities for pet retailers to offer tailored product offerings and personalized nutrition consultations for their customers' pets. - **Socially Responsible Business:** Bundle x Joy's mission to fund women-led entrepreneurship and community building highlights a trend towards socially responsible businesses, creating opportunities for businesses to give back and make a positive impact on their communities. ## Related on Trend Hunter - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Health-Focused Pet Meal Plans](https://www.trendhunter.com/trends/farmtobowl-dog-meals.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Vet-Designed Dog Meal Plans](https://www.trendhunter.com/trends/dog-meal-plan.md) - [Australian Puppy Superfoods](https://www.trendhunter.com/trends/billy-margot.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md) - [Flavorful Pet Jerky Bundles](https://www.trendhunter.com/trends/jerky-bundle.md)