# Automotive Pet Securement Accessories The 'Car Companion' Pet Seatbelt Has a Retractable Design By Michael Hemsworth | Published 2020-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-seatbelt References: [thegadgetflow](https://thegadgetflow.com/portfolio/fully-retractable-pet-seat-belt/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [kickstarter](https://www.kickstarter.com/projects/thecarcompanion/the-car-companion-a-fully-retractable-seat-belt-for-pets?ref=9gg7cp&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The 'Car Companion' pet seatbelt is a [safety-focused accessory for dog owners](https://www.trendhunter.com/trends/biting-edge-1) that will enable them to [securely travel between locations](https://www.trendhunter.com/trends/crispin-pet-travel-crate) without having to worry that their furry friend will get in the way or be in any danger. The seatbelt works by being locked into an existing belt clip and will go to work providing owners with a way to keep their dog in place as they drive. This will prevent the dog from moving around the car when it's in motion and also prevent them from shifting in the event of an accident to offer enhanced peace of mind for owners. The 'Car Companion' pet seatbelt is crafted from heavy-duty materials including stainless steel and nylon to make it a functional accessory that's suited for use with dogs of all sizes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Safety Accessories:** Disruptive innovation opportunity: Develop innovative and secure pet seatbelt solutions for other types of pets, such as cats or small animals. - **Retractable Pet Seatbelts:** Disruptive innovation opportunity: Create retractable seatbelt designs for pets to offer convenience and flexibility for pet owners. - **Heavy-duty Pet Travel Gear:** Disruptive innovation opportunity: Design durable and rugged travel accessories for pets to ensure their safety and comfort during car travel. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Collaborate with car manufacturers to embed pet-friendly safety features and accessories into vehicle designs. - **Pet Products:** Disruptive innovation opportunity: Develop a range of specialized and customizable pet safety accessories for the growing pet industry. - **Travel and Leisure:** Disruptive innovation opportunity: Create pet-friendly travel solutions and services that cater to the needs of pet owners, such as pet-friendly hotels and rental cars. ## Related on Trend Hunter - [Multi-Functional Pet Beds](https://www.trendhunter.com/trends/multifunctional-pet-beds.md) - [Safety-Focused Pet Travel Carriers](https://www.trendhunter.com/trends/tavo-maeve-pet-protection-system.md) - [Ultra-Safe Pet Car Seats](https://www.trendhunter.com/trends/pet-car-seats.md) - [Senior Pet-Friendly Walking Aids](https://www.trendhunter.com/trends/steady-walking-aid.md) - [Supportive Senior Pet Accessories](https://www.trendhunter.com/trends/steady-walking-aid-for-dogs.md) - [Elevated Pet Office Chairs](https://www.trendhunter.com/trends/pet-chair.md) - [Pet-Friendly EV Concepts](https://www.trendhunter.com/trends/renault-pet-communication-device-concept.md) - [Stool-Equipped Pet Carriers](https://www.trendhunter.com/trends/guacal-pet-carrier.md) - [Stylish Multi-Functional Pet Carriers](https://www.trendhunter.com/trends/multifunctional-pet-carrier.md)