# Sustainable Dog Clothes Brands Pet Passion offers Dog Wear Inspired by Babywear Design Techniques By Georgia Wray Norsten | Published 2025-05-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pet-passion References: [wwd](https://wwd.com/pop-culture/new-fashion-releases/pet-passion-organic-sustainable-pet-products-release-1237806078/)  Pet Passion is reimagining canine couture by applying babywear design principles to dog apparel. The brand, launched by Michelle Visser -- founder of Burt’s Bees Baby and CEO of Honest Baby Clothing -- tackles the long-standing issue of inconsistent sizing in pet products with a standardized, lifestyle-driven approach. Officially debuted on petpassion.com and [Amazon](https://www.trendhunter.com/trends/pet-day-essentials), Pet Passion offers [organic, GOTS-certified dog essentials](https://www.trendhunter.com/trends/welltayl) like [reversible outerwear, sweaters, collars, leashes](https://www.trendhunter.com/trends/pet-accessories-collection), and more, all thoughtfully crafted to accommodate the diverse silhouettes of dog breeds. Visser’s inspiration came from the design complexities in babywear, applying the same care to create a collection that fits different breeds accurately and comfortably. With 350 SKUs available at launch and plans to expand to 700 by 2026, Pet Passion delivers function, sustainability, and affordability -- with most prices under $50. By blending elevated design with eco-conscious materials, Pet Passion fills a long-overlooked gap in the pet care industry. Image Credit: Pet Passion ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 74% | Activity: 77% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Pet Apparel:** A rising interest in sustainable materials drives innovation in pet fashion, mirroring trends seen in other clothing industries. - **Standardized Sizing in Pet Products:** Adopting standardized sizing introduces potential for enhanced consumer satisfaction and streamlined manufacturing processes in pet apparel. - **Babywear-inspired Design for Pets:** Applying design techniques from babywear to pet apparel offers a unique way to address fitting challenges for various dog breeds. ### Industries Being Reshaped - **Pet Fashion:** The growing segment of pet fashion opens avenues for eco-conscious designs and improved functionality. - **Sustainable Textiles:** As demand for organic and GOTS-certified products rises, sustainable textiles gain prominence in various consumer goods sectors including pet products. - **E-commerce Platforms:** Increased online availability of pet products encourages innovation in direct-to-consumer sales models, reshaping traditional retail methods. ## Related on Trend Hunter - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md) - [Sustainable Premium Pet Accessories](https://www.trendhunter.com/trends/premium-pet-accessories1.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Premium Pet Care Capsules](https://www.trendhunter.com/trends/purrrypetlove.md) - [Green Pet Refresh Capsules](https://www.trendhunter.com/trends/henry-wag.md) - [Colorful Pet Accessory Brands](https://www.trendhunter.com/trends/approved-by-fritz.md)