# Pop-Up Kitty Playhouses Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard By Laura McQuarrie | Published 2015-04-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pet-jungle-gym References: [prexamples](http://prexamples.com/2015/04/poopy-cat-founder-cycles-300-miles-to-launch-poop-up-shop-with-2-cats/) & [poopycat](http://www.poopycat.com/en/) Poopy Cat is a Dutch company that recently made its way to London in order to launch a "[poop-up" shop](https://www.trendhunter.com/trends/jellycat-caf) featuring a pet jungle gym made entirely of cardboard blocks. As a brand that has made a commitment to selling sustainable cat products, the temporary retail space also served as a place for eco-conscious pet owners to pick up their own modular cardboard playhouse blocks and [biodegradable litter boxes](https://www.trendhunter.com/trends/catbula). In order to make the Dutch brand's arrival to London grand, yet in line with the brand's core values, Poopy Cat founder Thomas Vles converted a traditional Dutch bicycle into a custom "Kittymobile." With his two cats, Vles pedaled the 300 mile stretch from Amsterdam to London. This goes to show that sustainable marketing can still be extremely attention-grabbing. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Pet Products:** Creating eco-friendly alternatives for pet care products offers opportunities for disruptive innovation in the pet industry. - **Modular Cardboard Playhouses:** The rise of modular cat playhouses made from sustainable materials presents opportunities for new innovations in pet furniture and accessories. - **Pop-up Retail Spaces:** Utilizing temporary retail spaces allows brands to create unique and immersive experiences for customers, opening up avenues for disruptive marketing strategies. ### Industries Being Reshaped - **Pet Care:** The pet care industry has the potential to adopt sustainable practices and develop eco-friendly solutions for pet products. - **Furniture and Home Decor:** Innovations in modular and sustainable furniture can extend to pet furniture, creating new opportunities in the home decor industry. - **Retail and Marketing:** The use of pop-up retail spaces and attention-grabbing marketing techniques can disrupt traditional retail practices and revolutionize the way brands engage with customers. ## Related on Trend Hunter - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Contemporary Cat Furniture](https://www.trendhunter.com/trends/Cat-Furniture-1.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Cityscape-Like Cat Furniture](https://www.trendhunter.com/trends/mocats.md) - [Dynamic Cat Litter Boxes](https://www.trendhunter.com/trends/pet-object-litter-box.md) - [Self-Cleaning Litter Boxes](https://www.trendhunter.com/trends/selfcleaning-litter-box1.md) - [Burger-Themed DIY Cat Houses](https://www.trendhunter.com/trends/mcdonalds-cat-boxes.md) - [Waste-Activated Digital Trees](https://www.trendhunter.com/trends/lit-by-sht.md)