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# Personalized Pet Insurance Policies
Petplan Offers Customizable Coverage Options for Animal Owners

By Jana Pijak | Published 2018-08-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pet-insurance
References: [gopetplan](https://www.gopetplan.ca/?utm_campaign=G-[NB]-Pet-Insurance-CA-BMM-D&utm_source=google&utm_medium=cpc&gclid=EAIaIQobChMIvLXG2pmB3QIVg7rACh3xEAEeEAAYAiAAEgLIgPD_BwE)

Petplan's flexible pet insurance policies are ideal for those seeking a [personalized plan](https://www.trendhunter.com/trends/feed-right) for their animal friends. Offering streamlined plans to fit consumers' specific needs and budgets, the company aims to save its members money in the long run.

"From diagnostic testing to specialized treatment and beyond, Petplan provides comprehensive pet insurance coverage." In addition to spotlighting case studies from Petplan members on its website, the company also gives subscribers access to its petplan rewards service.

The rewards plan grants members the opportunity to set up a custom pet rescue alert in order to ensure urgent care in case of emergencies, as well as a subscription to its Fetch! magazine which shares helpful [pet care tips](https://www.trendhunter.com/trends/daily-pet-care-tips) and more. Moreover, members can download the [Petplan app](https://www.trendhunter.com/trends/paw-parent) for more convenient coverage that can be reviewed and accessed via their mobile device.

Image Credit: Petplan

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 46% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Flexible Pet Insurance:** Flexible pet insurance policies cater to the specific needs and budgets of animal owners.
- **Customizable Coverage:** Petplan offers customizable coverage options to provide personalized pet insurance policies.
- **Streamlined Insurance Plans:** Petplan's streamlined plans aim to save members money in the long run with comprehensive coverage.

### Who This Affects Most

- **Pet Insurance:** The pet insurance industry can benefit from offering flexible and customizable policies tailored to individual pet owners.
- **Pet Care:** The pet care industry can explore partnerships with insurance companies to provide streamlined and comprehensive coverage options for pet owners.
- **Mobile Applications:** The mobile applications industry has an opportunity to develop user-friendly pet insurance apps that allow for convenient coverage management on mobile devices.

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- [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md)
