# At-Home Pet Health Initiatives 'Pet Health Pal' Offers Great Support for Pet Owners By Michael Hemsworth | Published 2020-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-health-pal References: [talkingretail](https://www.talkingretail.com/products-news/non-food/mars-petcare-launches-digital-tool-support-pet-health-29-05-2020/) & [mars](https://www.mars.com/made-by-mars/petcare) Mars Petcare has partnered with the [Waltham Petcare Science Institute](https://www.trendhunter.com/trends/whiskas-purradise) to help offer consumers the new '[Pet Health](https://www.trendhunter.com/trends/pet-health-monitoring) Pal' educational tool to give pet owners a bit of added support. The tool is supported by some of the most popular pet food brands in the UK, Pedigree and Whiskas, and can be accessed through WhatsApp and Facebook Messenger thanks to its chatbot functionality. This will provide owners with pertinent information they need to know as they spend more time at home due to the COVID-19 pandemic. General Manager at [Mars Petcare UK](https://www.trendhunter.com/trends/mars-3) Helen Warren-Piper spoke on the 'Pet Health Pal' educational tool saying, "During Covid-19, a number of pet parents have got in touch with questions and concerns about how best to take care of their pets during the pandemic. This is why at Mars Petcare we are launching the Pet Health Pal app, giving pet owners in our pet-loving nation easy and quick access to valuable advice and resources provided by experts at the Waltham Petcare Science Institute. From pet nutrition, to general wellbeing Pet Health Pal will help pet parents give their four-legged friends the best possible care.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **At-home Pet Health:** Disruptive innovation opportunity: Develop online platforms and tools that provide pet owners with easy access to pet health information and resources at home. - **Educational Chatbot Tools:** Disruptive innovation opportunity: Create chatbot tools that offer educational information and support for pet owners through popular messaging platforms like WhatsApp and Facebook Messenger. - **COVID-19 Pet Care:** Disruptive innovation opportunity: Develop innovative solutions for pet care during the COVID-19 pandemic, offering pet owners advice and resources to ensure the well-being of their pets at home. ### Sectors Adopting This - **Pet Healthcare:** Disruptive innovation opportunity: Explore opportunities to provide telehealth services and remote consultations for pet owners to improve access to veterinary care. - **Digital Pet Services:** Disruptive innovation opportunity: Create digital platforms that offer virtual pet training, pet nutrition advice, and general pet care resources for pet owners to access from home. - **Messaging Platforms:** Disruptive innovation opportunity: Partner with messaging platforms like WhatsApp and Facebook Messenger to develop pet-related chatbot tools that offer educational information and support for pet owners. ## Related on Trend Hunter - [Pet-Focused AI Chatbots](https://www.trendhunter.com/trends/camlist.md) - [AI-Powered Pet Care Apps](https://www.trendhunter.com/trends/betina-app.md) - [Pet Health Support Apps](https://www.trendhunter.com/trends/buddydoc-app.md) - [AI-Powered Pet Health Assessments](https://www.trendhunter.com/trends/pet-health-assessment.md) - [Dog Digestive Health Platforms](https://www.trendhunter.com/trends/protexin-online-hub.md) - [Free Pet Parent Services](https://www.trendhunter.com/trends/petconnect-by-iams.md) - [AI Pet Care Platforms](https://www.trendhunter.com/trends/ai-pet-care.md) - [AI Pet Health Coaches](https://www.trendhunter.com/trends/farmina-genius-ai.md) - [Pet Care Management Apps](https://www.trendhunter.com/trends/paw-parent.md)