# Interactive Fur Removal Ads This 3M Pet Hair Roller Campaign is Funny and Smart By Farida Helmy | Published 2014-06-06 | Updated 2014-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pet-hair-roller-campaign References: [behance.net](https://www.behance.net/gallery/16660559/How-To-Remove-Pet-Fur-Effectively) & [3m](http://www.3m.com/product/information/) Making an ad memorable is the most important thing, so when 3M decided to go with this awesome [lint and pet hair roller campaign](https://www.trendhunter.com/trends/layer-brush), it was a definite winner. Anything with little furry animals that people find adorable is usually a hit, but when it’s this creative and this smart, it’s not the animals that make it so popular -- it’s the thought process behind it. Contorting animals to make a point, Vancouver-based Regional Creative Director of MTB Joseph Cheong shows the audience the best way to remove pet fur effectively is to use the pet itself! Some might find the [hilarious pet hair roller campaign](https://www.trendhunter.com/trends/inflatable-dogs) mean—with the cute animals being distorted and all—but I honestly think it’s brilliant. Using the simplest and most direct idea always turns out to be the most effective. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising Campaigns:** Using interactive elements in advertising promotions can make them more engaging and memorable. - **Animal-themed Ads:** Incorporating animals into advertisements can generate positive emotions and attract viewers' attention. - **Humorous Advertising Strategies:** Using humor in advertising can make campaigns stand out and be more memorable. ### Sectors Adopting This - **Advertising:** Interactive and humorous ads can be utilized in various industries to drive brand awareness and increase sales. - **Pet Products:** Animal-themed ads can be effective in the pet industry, attracting pet owners and increasing product sales. - **Cleaning Products:** Interactive advertising campaigns can be effective for cleaning products, demonstrating their effectiveness in a unique and engaging manner. ## Related on Trend Hunter - [Cheeky Lint Roller Designs](https://www.trendhunter.com/trends/reusable-lint-roller.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)