# Fragrance-Focused Pet Shampoos Scentsy's Pet Grooming Products Tackle Knots, Odors & Dirt By Laura McQuarrie | Published 2019-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-grooming-products References: [prnewswire](https://www.prnewswire.com/news-releases/scentsy-will-have-your-furry-friends-smelling-splendid-with-its-new-pet-products-300903627.html) & [scentsy](https://scentsy.com/) Scentsy recently launched a line of pet grooming products, now offering [fragrant products](https://www.trendhunter.com/trends/fragrance-forward-bodycare) for truly every member of the household. Scentsy Pets a lightly fragranced range of products for dogs, cats and other pets, and includes formulas like the Best Buds Suds Pet Shampoo, [Freshen Up Pup Deodorizing Spray](https://www.trendhunter.com/trends/refresh-mist) and No Knot Spot Detangling Spray. These new pet grooming products by Scentsy are available in exclusively developed new fragrances like Honey & Chamomile, Oatmeal & Aloe and Orange Zest & Nectar, which are complemented by natural ingredients in the formulas like aloe, sunflower oil and soothing oatmeal. As a direct selling company, Scentsy introducing Scentsy Pets offers more ways for its independent consultants to reach new customers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Fragrant Pet Grooming:** Opportunity for innovative pet grooming products that offer pleasant scents for pets and their owners. - **Natural Ingredients:** Potential for products that focus on incorporating natural ingredients for pet grooming, appealing to health-conscious pet owners. - **Expansion of Product Lines:** Possibility for companies to expand their product offerings by introducing pet grooming products that align with their existing brand. ### Industries Being Reshaped - **Pet Care:** Disruptive opportunity for the pet care industry to develop and market fragrant pet grooming products. - **Direct Sales:** Potential for direct selling companies to expand their market and reach new customers through pet grooming product lines. - **Natural/organic Products:** Innovation opportunity for natural and organic product industries to diversify into the pet grooming sector, offering products with natural ingredients. ## Related on Trend Hunter - [Salon-Quality Pet Grooming Products](https://www.trendhunter.com/trends/woof-gang-cosmetics.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Sensitive Dog Shampoos](https://www.trendhunter.com/trends/sensitive-dog-shampoo.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Salon-Quality Pet Shampoos](https://www.trendhunter.com/trends/fur-bebe.md) - [Calming Dog Shampoo Collections](https://www.trendhunter.com/trends/dotdotpet.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Sensitivity-Focused Dog Lines](https://www.trendhunter.com/trends/cleohooman.md)