# Specialized Pet Shampoos Mikki Offers Pet Grooming Products for "Seriously Dirty" Dogs and More By Laura McQuarrie | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-grooming-product References: [petbusinessworld](https://www.petbusinessworld.co.uk/news/feed/mikki-goes-typically-tropical) & [mikkipet](http://www.mikkipet.com/?page_id=33) There are plenty of pet grooming products that cater to pets with sensitive skin or coats of different lengths, but Mikki sets itself apart by offering a range of specialized shampoos for dogs and cats. Some of the solutions in its range include the [White Coat](https://www.trendhunter.com/trends/white-pine) Dog Shampoo to add brilliance to a dog's white coat, the pineapple-scented Seriously Dirty Shampoo, which removes odor and dirt from heavily soiled fur and the Moulting Dog Shampoo, which treats tangles and dead hair. For felines, Mikki offers a gentle Cat & Kitten Shampoo to refresh and condition the coat. This formula does not lather as richly as some pet shampoo products, so that less rinsing is needed. As a whole, this new collection of pet grooming products from Mikki boasts a [tropical theme](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn), with exotic ingredients like coconut, passion fruit, mango and bamboo appearing throughout. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Specialized Pet Grooming Products:** Opportunity for innovative pet grooming products that cater to specific needs of pets, such as addressing odor, tangles, and dead hair. - **Tropical-themed Pet Shampoos:** Disruptive innovation opportunity in creating pet shampoos with exotic ingredients like coconut, passion fruit, mango, and bamboo. - **Low-lather Pet Shampoos:** Opportunity to develop pet shampoos with formulas that require less rinsing, providing convenience for pet owners. ### Industries Being Reshaped - **Pet Grooming:** Innovation opportunities in the pet grooming industry by offering specialized products and tropical-themed shampoos to cater to diverse pet needs and preferences. - **Cosmetics and Beauty:** Disruptive potential in the cosmetics and beauty industry by creating low-lather pet shampoos that offer convenience and ease of use for pet owners. - **Natural and Exotic Ingredients:** Opportunity for industries focused on natural and exotic ingredients to explore collaborations with pet grooming companies, incorporating ingredients like coconut, passion fruit, mango, and bamboo into pet products. ## Related on Trend Hunter - [Sensitive Dog Shampoos](https://www.trendhunter.com/trends/sensitive-dog-shampoo.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md) - [Calming Dog Shampoo Collections](https://www.trendhunter.com/trends/dotdotpet.md) - [Haircare Brand Pet Products](https://www.trendhunter.com/trends/paul-mitchell-pet-grooming-products.md) - [Organic Pet Dry Shampoos](https://www.trendhunter.com/trends/honest-paws.md) - [Travel-Friendly Dog Essentials](https://www.trendhunter.com/trends/refresh-mist.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Glove-Shaped Pet Wipes](https://www.trendhunter.com/trends/wipes-for-dogs.md)