# High Tech Cat Yarn The 'Fling-Ama-String' By Elsa Blaine | Published 2008-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-gifts-fling-ama-string-cat-toy References: [whatonearthcatalog](http://www.whatonearthcatalog.com/whatonearth/Item_Fling-Ama-String-Cat-Toy_VF5092_ps_srm.html) The “Fling-Ama-String” [cat toy](https://www.trendhunter.com/trends/pawswing-neo) looks like a whole lotta kitty fun. The battery-operated contraption hangs from a door knob and randomly flicks a colourful string out into the room. We know how much [cats love to play with](https://www.trendhunter.com/trends/loop-lasso) yarn and string; however it can be dangerous if swallowed. The “Fling-Ama-String” elevates that fear because the string retracts completely back into the machine. The feline amuser is available from What on Earth for under $30 and runs on 3 AA batteries. As you can see in the video, [cats go snakey for this toy](https://www.trendhunter.com/trends/luki-lab-pets-2-love), especially from the other side of the door. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 21% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Battery-operated Cat Toys:** The 'Fling-Ama-String' demonstrates the potential for battery-operated cat toys to enhance playtime for pet cats. - **Safe Cat Toys:** The 'Fling-Ama-String' showcases how cat toys that retract strings can provide a safer play experience for cats. - **Interactive Door-hanging Toys:** The 'Fling-Ama-String' highlights the popularity of interactive toys that can be hung from door knobs to engage cats in play. ### Industries Being Reshaped - **Pet Toys:** The 'Fling-Ama-String' contributes to the ongoing innovation within the pet toy industry, offering new and exciting products for cat owners. - **Battery Technology:** The 'Fling-Ama-String' emphasizes the growing demand for innovative battery technologies in the pet toy industry. - **Safety Equipment:** The 'Fling-Ama-String' opens up opportunities for manufacturers to develop and market safety equipment for pet toys, ensuring the well-being of cats during playtime. ## Related on Trend Hunter - [Multi-Mode Smart Cat Toys](https://www.trendhunter.com/trends/cheerble-wicked-ball-m3.md) - [Laser-Emitting Cat Collars](https://www.trendhunter.com/trends/cat-collar.md) - [Cat-Friendly Conceptual Playful Furniture](https://www.trendhunter.com/trends/neko-yama.md) - [Fortune Cookie-Inspired Cat Toys](https://www.trendhunter.com/trends/toys-with-organic-catnip.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md) - [Automatic Cat Grooming Tools](https://www.trendhunter.com/trends/pawswing.md) - [Responsive Egg-Like Pet Toys](https://www.trendhunter.com/trends/interactive-pet-toy.md) - [Feline Adventure Board Games](https://www.trendhunter.com/trends/adventures-in-friskies-world.md) - [Automated Canine Fetch Toys](https://www.trendhunter.com/trends/gofetchr.md)