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# Pet-Friendly Bar Pop-Ups
London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs

By Laura McQuarrie | Published 2017-06-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pet-friendly-bar
References: [barmagazine](http://barmagazine.co.uk/pawsecco-on-the-menu-at-londons-first-dedicated-bar-for-dogs/) & [petpavilion](https://petpavilion.co.uk/)

A new [pop-up bar](https://www.trendhunter.com/trends/royal-canin-cafe-frenchie) just opened its doors in London, but it is a pet-friendly bar that caters to four-legged creatures.

The Pet Pavilion Pawsecco Bar is set up in front of the Pet Pavilion boutique and serves non-alcoholic, non-carbonated 'Pawsecco' to thirsty pets. This Prosecco-inspired beverage for pets is made of a blend of nourishing natural ingredients, such as elderflower, nettle, ginseng and limeflower, making for a completely grape-free refreshment. As well as being able to lap up this wine-inspired drink at the pet-friendly bar pop-up, pets will also be able to enjoy a few refreshing snacks at their stop.

Pet Pavilion sells bottled Pawsecco in Pet-House White and Pet-House Rosé variants, and it will also be serving a [non-alcoholic Bottom Sniffer Beer](https://www.trendhunter.com/trends/premium-dog-beer) as an alternative option on-site.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 33% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Key Themes Behind This Trend

- **Pet-friendly Bars:** Creating pet-friendly bars allows pet owners to socialize with their furry companions and provides a unique experience for customers.
- **Non-alcoholic Pet Beverages:** The rise of non-alcoholic pet beverages opens up a new market for pet-friendly products and allows pet owners to treat their pets to special drinks.
- **Innovative Pet Snacks:** Developing new and healthy snacks for pets offers opportunities for pet-focused businesses to stand out and provide additional options for pet owners.

### Where This Applies

- **Hospitality:** The hospitality industry can expand its offerings by incorporating pet-friendly bars, attracting pet owners and creating a unique experience for guests.
- **Pet Products:** The pet products industry can capitalize on the demand for non-alcoholic beverages and innovative pet snacks, providing pet owners with a wider range of options for their furry friends.
- **Events and Pop-ups:** Events and pop-up businesses can explore the concept of pet-friendly bars to attract pet-loving customers and create memorable experiences.

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