# Oxygenating Pet Fountains This Filtering Pet Fountain Eliminates Contaminants from Drinking Water By Michael Hemsworth | Published 2016-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-fountain References: [7gadgets](http://www.7gadgets.com/2016/04/18/the-italian-filtered-pet-fountain/124052) & [hammacher](http://www.hammacher.com/Product/Default.aspx?sku=87965&promo=Category-NewArrivals&catid=60&PID=3227429&source=cj&utm_source=Affiliate&utm_medium=CPA&utm_campaign=CJ) The pet care industry is constantly changing to help offer consumers new ways to enhance the health of their furry friends, which this [filtering pet fountain](https://www.trendhunter.com/trends/dockstream-rfid-smart-fountain) does with ease. Outfitted with an enhanced [carbon filter](https://www.trendhunter.com/trends/qure), the fountain works by filtering out impurities, oxygenating the water and preventing animal air from entering the water. The fountain operates for up to 30 days on a single filter, while the unit features a trickling effect to encourage dogs and cats alike to drink more water. This can in turn prevent ailments from occurring like [kidney problems and urinary tract infections](https://www.trendhunter.com/trends/always-full-pet-water-bowl). The pet fountain is crafted in Italy and helps to enhance the overall health of pets by taking a more upstream approach to their care. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Carbon Filters:** Opportunity for developing more advanced and efficient carbon filters for various applications beyond pet fountains. - **Increasing Pet Hydration:** Opportunity for creating innovative solutions to encourage pets to drink more water and prevent health issues. - **Upstream Pet Care:** Opportunity for developing holistic approaches and products that focus on preventing health problems in pets rather than just treating them. ### Where This Applies - **Water Filtration:** Opportunity for expanding and improving water filtration technologies for both domestic and commercial use. - **Pet Care:** Opportunity for developing innovative products and services that prioritize pet health and wellbeing. - **Healthcare:** Opportunity for incorporating preventive care strategies for pets into the broader healthcare industry. ## Related on Trend Hunter - [Water-Purifying Pet Fountains](https://www.trendhunter.com/trends/dockstream-water-fountain.md) - [Ultra-Filtration Pet Water Fountains](https://www.trendhunter.com/trends/glacier-fountain.md) - [Naturalistic Pet Fountains](https://www.trendhunter.com/trends/lalahome-realfountain.md) - [Water-Purifying Pet Fountains](https://www.trendhunter.com/trends/petcube-2.md) - [Pumpless Pet Fountains](https://www.trendhunter.com/trends/pumpless-pet-fountains.md) - [Exterior Dual-Filtration Pet Fountains](https://www.trendhunter.com/trends/dog-water-fountain.md) - [Pumpless Pet Fountains](https://www.trendhunter.com/trends/pumpless-pet-fountain.md) - [Smart Pet-Focused Fountains](https://www.trendhunter.com/trends/enabot.md) - [Eco-Friendly Cat Water Fountains](https://www.trendhunter.com/trends/qinliy-cat-water-fountain.md)