# Grain-Free Pet Foods 'Nature's Variety' Offers Pet Food with Wholesome Ingredients By Mishal Omar | Published 2016-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-foods References: [thedieline](http://www.thedieline.com/blog/2016/11/18/true-instinct-pet-food) & [summa.es](http://summa.es/) Many pet foods feature grains, which function as a cheap alternative to filling up the food with more expensive but healthier, wholesome ingredients. Nature's Variety offers pet foods that avoid this trap in order to provide nutrition and energy for people's pets. The brand offers [food for both dogs and cats](https://www.trendhunter.com/trends/specialized-pet-nutrition), all of which have [high meat contents](https://www.trendhunter.com/trends/ancestral-natural-pet-food). It offers flavors like fresh lamb and oats, chicken and chickpeas and chicken and brown rice for dogs, while offering [fresh salmon and barley](https://www.trendhunter.com/trends/finfare-pet-foods), and chicken and poultry flavors for cats. Each product features the percentage of meats in comparison to the fruits and vegetables it features, while the "cereals" percentage always remains at zero. This collection of pet foods avoids unnecessary fillers and ensures the health of people's beloved animals. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grain-free Pet Foods:** Opportunity for pet food companies to develop grain-free alternatives that prioritize wholesome ingredients. - **'nature's Variety' Pet Food:** Opportunity for pet food brands to offer high-quality, meat-based options for dogs and cats to cater to health-conscious pet owners. - **Health-conscious Pet Food:** Opportunity for the pet food industry to focus on health and nutrition by avoiding cheap fillers and providing essential nutrients for pets. ### Industries Being Reshaped - **Pet Food Manufacturing:** Opportunity for pet food manufacturers to invest in research and development to create grain-free options with nutritious ingredients. - **Natural Pet Food:** Opportunity for natural pet food companies to capitalize on the market demand for healthier alternatives by offering grain-free options with high meat content. - **Pet Food Retail:** Opportunity for pet food retailers to stock and promote grain-free pet food products that prioritize wholesome ingredients, appealing to health-conscious pet owners. ## Related on Trend Hunter - [High-Protein Pet Recipes](https://www.trendhunter.com/trends/ethos-pet-brands.md) - [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Super-Premium Pet Foods](https://www.trendhunter.com/trends/natures-menu.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Low-Cost Premium Pet Foods](https://www.trendhunter.com/trends/natures-menu-pet-food.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Plant-Powered Kibbles](https://www.trendhunter.com/trends/wild-earth-dog-food.md) - [High-Protein Cat Food Pods](https://www.trendhunter.com/trends/high-protein-cat-food.md)