# Magazine-Like Pet Food Packaging Petit's Dog Food Bags Are Made to Look Like Magazine Covers By Laura McQuarrie | Published 2013-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-food-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/vafo-petit.html) & [depotdesign.cz](http://www.depotdesign.cz/) It’s quite common to see dogs pictured on the front of pet food packaging, but not quite as prominently as the canine cover models on these ‘[Petit](https://www.trendhunter.com/trends/petit-pot-protein-puddings)’ dog food bags. The bags look like they are the same shape as a normal pet food bag and its slightly rectangular shape is perfect for mimicking a magazine cover. Like a flashy magazine, the bags use color, headlines, attention-grabbing text and extremely photogenic models to make its product jump off of the shelves. The adorable line of pet food packaging was created by [DePOT Design](https://www.trendhunter.com/trends/adorable-blue-cat) in the Czech Republic. Since the unmistakable new identity designed for Petit merges fashion with a line of food for small dogs, it’s a brilliant design to captivate the attention of female pet owners. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Pet Food Packaging:** There is an opportunity to disrupt the pet food packaging industry by creating bags that merge fashion with pet food in a way that captivates the attention of female pet owners. - **Magazine-inspired Packaging:** Creating pet food bags designed as magazine covers with photogenic models can make the product jump off of the shelves and attract potential customers. - **Visual Branding in Pet Food Packaging:** Adding attention-grabbing text, color and headlines to pet food packaging can provide a new identity to the product, setting it apart from competitors and increasing brand recognition. ### Sectors Adopting This - **Pet Food Packaging:** Pet food packaging companies can create a new identity for their products by merging fashion and design into their packaging, particularly behaviorally targeting female pet owners. - **Pet Food Brands:** Pet food brands can implement magazine-inspired designs and photogenic models in their packaging to differentiate their products from existing competitors. - **Pet Industry Brands:** Visual branding in pet food packaging helps increase brand recognition and attract potential customers; pet industry brands can leverage this opportunity to create new identities for their products. ## Related on Trend Hunter - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/recyclable-pet-food-pouches.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/monomaterial-pet-food-packaging.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Diner-Style Dog Meals](https://www.trendhunter.com/trends/diner-cans.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md)