# In-Store Pet Food Kitchens Petco's Pet Food Kitchen Shares Fresh, Human-Grade Meals Daily By Laura McQuarrie | Published 2019-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-food-kitchen References: [prnewswire](https://www.prnewswire.com/news-releases/justfoodfordogs-opens-first-in-store-kitchen-in-petcos-flagship-new-york-store-300847887.html) & [petco](http://www.petco.com/justfoodfordogs) At its flagship store in New York's Union Square, [Petco](https://www.trendhunter.com/trends/pet-food-cooker) is now introducing its first-ever in-store pet food kitchen, which will offer up [freshly prepared, human-grade pet food](https://www.trendhunter.com/trends/get-real-dog-food) on a daily basis. The kitchen features state-of-the-art stainless-steel appliances and has [JustFoodForDogs](https://www.trendhunter.com/trends/justfoodfordogs) trained chefs on-site to prepare signature recipes by hand. Thanks to the design of the in-store pet food kitchen, people will be able to see pet meals made fresh before their eyes. Some of the fresh, nourishing food that will be cooked up include pet-pleasing combinations like beef and russet potato, chicken and white rice; turkey and whole wheat macaroni, plus other options to suit therapeutic vet-prescribed diets. As of the first of May, Petco set itself apart as a pet food retailer that's taking a stand against artificial ingredients by removing food and treats for dogs and cats that are made with artificial colors, flavors and preservatives. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Fresh Pet Food:** The trend of offering freshly prepared, human-grade pet food in-store presents an opportunity for disruptive innovation in the pet food industry. - **Transparent Food Preparation:** The trend of showcasing pet food preparation in-store provides an opportunity for disruptive innovation in the retail industry, specifically in the pet food market. - **Natural and Therapeutic Diets:** The trend of providing pet food options that suit therapeutic vet-prescribed diets creates an opportunity for disruptive innovation in the pet health industry. ### Industries Being Reshaped - **Pet Food:** The pet food industry can explore disruptive innovation by incorporating fresh, human-grade meals and transparent food preparation methods in their offerings. - **Retail:** The retail industry, particularly in the pet food market, can embrace disruptive innovation by adopting in-store food preparation strategies and showcasing transparency to customers. - **Pet Health:** The pet health industry has an opportunity for disruptive innovation by incorporating natural and therapeutic diet options in their offerings to address the specific health needs of pets. ## Related on Trend Hunter - [Pet Food Multicookers](https://www.trendhunter.com/trends/total-pet-kitchen.md) - [Smart Pet Food Cookers](https://www.trendhunter.com/trends/pet-food-cooker.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Modern Pet-Friendly Kitchenware Ranges](https://www.trendhunter.com/trends/petfriendly-kitchenware.md) - [Immersive Luxury Pet Stores](https://www.trendhunter.com/trends/reddy-soho.md) - [Gently Cooked Dog Foods](https://www.trendhunter.com/trends/gently-cooked-dog-food.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Kibble Refill Stations](https://www.trendhunter.com/trends/kibble-refill.md) - [AI-Powered Pet Meals](https://www.trendhunter.com/trends/ai-powered-dog-food.md)