# Canine Couture Dogs Get Madeover for International Runway Shows By Nigel Goodwin | Published 2006-04-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/pet-fashion References: [news.yahoo](http://news.yahoo.com/s/nm/20060406/od_nm/life_dogs_dc_ylt=AisJbYezGCgoiDAvkUnA7Eas0NUE_ylu=X3oDMTA3NW1oMDRpBHNlYwM3NTc-) My dog’s too sexy for Milan, New York and Japan. And he does his little turn on the catwalk. Pet fashions have become big business. A year or two ago pets were [fashion accessories](https://www.trendhunter.com/trends/bark-jacobs) (a la Paris Hilton), but now they have fashions of their own. Major retailers now produce lines of [clothing and accessories for dogs](https://www.trendhunter.com/trends/dog-accessories-collection) and other pets and sell them at upscale boutiques in New York City. It sounds ridiculous to me, but it could be a huge market. 63% of US households own at least one pet and total spending on pets (for food, vet care, etc) came to US$36 billion in 2005. A fashion show for dogs was recently held at one of NYC’s hottest clubs, with celebrities showing off their well-dressed pooches. One dog wore a white, 1950s style dress inspired by Marilyn Monroe. (I’m sure she’d be proud.) Now I’ve seen everything. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Pet Fashion:** The trend of pet fashions becoming a big business opens up disruptive innovation opportunities in creating designer clothing and accessories for pets. - **Upscale Pet Boutiques:** The rise of upscale boutiques selling clothing and accessories for pets presents disruptive innovation opportunities for creating exclusive, high-end pet fashion brands. - **Pet Fashion Shows:** The popularity of pet fashion shows provides disruptive innovation opportunities in organizing and curating extravagant runway shows specifically dedicated to pets. ### Where This Applies - **Fashion Retail:** The pet fashion trend creates new opportunities for fashion retailers to expand their offerings and tap into the growing market of pet owners looking for stylish accessories for their pets. - **Pet Care:** The emergence of pet fashion as a trend highlights the potential for pet care industries to branch out and offer specialized grooming and styling services for pets. - **Event Planning:** The demand for pet fashion shows creates opportunities for event planning companies to cater to a niche market and organize unique fashion events for pets and their owners. ## Related on Trend Hunter - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md)