# Pet Day Essentials Earth Rated Celebrates Pet Day with a Thoughtful Promotion By Debra John | Published 2025-05-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pet-day-essentials References: [earthrated](https://www.earthrated.com/en-ca1) & [amazon](https://www.amazon.ca/stores/page/FAD4907E-2D7C-495F-B684-99DFB7162DC9?tag=trenhunt0f-20)  [Pet](https://www.trendhunter.com/trends/petivity-smart-pet-care) Day essentials receive a purposeful spotlight as Earth Rated, a [B Corp](https://www.trendhunter.com/trends/earth-rated-pee-pads)-certified leader in sustainable pet care, participates in [Amazon’s](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags) 'Pet Day Sale' on May 13–14. With savings of up to 25%, the brand invites pet owners to elevate everyday routines with products rooted in quality, function, and environmental responsibility. Among the featured offerings are 'Earth Rated Poop Bags,' made using "65% certified post-consumer recycled plastic, offered in both handled and non-handled formats, and available unscented or in a calming lavender scent." Grooming is enhanced through 'Dog Wipes', alongside targeted solutions like 'Eye Wipes', 'Ear Wipes', 'Topical Wipes,' and the newly launched 'White Tea & Basil Wipes.' For coat care, shoppers can explore 'Coat-Specific Shampoos,' a 'No-Rinse Shampoo,' and a gentle 'Refresh Mist.' Completing the collection are dog toys crafted from natural rubber and designed to support "enrichment, engagement, and durability" across all breeds and sizes. Image Credit: Earth Rated ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 98% | Activity: 95% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Sustainable Pet Care:** Sustainable pet care products, like Earth Rated's offerings using recycled materials, position eco-friendly practices as a primary factor in purchasing decisions for environmentally conscious consumers. - **Customization in Pet Grooming:** As seen with specialized products like 'Coat-Specific Shampoos' and 'Eye Wipes,' customizing pet grooming products caters to diverse pet needs and encourages personalized pet care routines. - **Eco-friendly Pet Toys:** Eco-friendly dog toys crafted from natural rubber highlight a growing demand for sustainable playthings that prioritize both pet safety and environmental consciousness. - **Natural Ingredients in Pet Products:** Incorporating natural ingredients such as white tea and basil, featured in wipes and shampoos, reflects a shift towards plant-based solutions in pet grooming products. - **Pet Enrichment Solutions:** Products designed for pet enrichment, such as durable toys that promote engagement, underline the importance of mental and physical stimulation in pet care. ### Industries Being Reshaped - **Pet Supplies:** The pet supplies industry, enhanced by environmentally responsible products, witnesses a boom in demand for items that prioritize both pet well-being and ecological sustainability. - **Eco-friendly Consumer Goods:** Eco-friendly consumer goods industry is well-poised for growth as brands like Earth Rated innovate with sustainable materials and focus on reducing carbon footprints. - **Grooming and Hygiene:** Grooming and hygiene sector sees innovation with products addressing specific pet care needs through the use of plant-based and gentle formulas. ## Related on Trend Hunter - [Travel-Friendly Dog Essentials](https://www.trendhunter.com/trends/refresh-mist.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Tropical-Scented Dog Bags](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags.md) - [Thickly Textured Pet Wipes](https://www.trendhunter.com/trends/white-tea-basil.md) - [Ergonomic Dog Toys](https://www.trendhunter.com/trends/earth-rated-dog-toy-collection.md) - [Week-Long Pet Supply Deals](https://www.trendhunter.com/trends/gourmet-jerky-sticks.md) - [Clean-Ingredient Pet Wipes](https://www.trendhunter.com/trends/ewg-verified-pet-wipe.md) - [Leak-Proof Pet Pads](https://www.trendhunter.com/trends/earth-rated-pee-pads.md) - [Premium Pet Care Capsules](https://www.trendhunter.com/trends/purrrypetlove.md)