# Sympathetic Cat Ads The Pet Center Marginal Campaign Shows 'You Always Forgive' By Meghan Young | Published 2013-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pet-center-marginal-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/pet-center-marginal-cats/) & [publicisgroupe](http://www.publicisgroupe.com) The Pet Center Marginal campaign is [adorably sympathetic to cats](https://www.trendhunter.com/trends/chief-snuggle-officers). It centers around three styles of charts, each of which favor the cat in question and trivializing the recent mess they found themselves in. Although one cat knocked down a vase full of water and flowers while another scratched up the good living room couch, it reads, "Because you always forgive." Conceived and executed by [Publicis](https://www.trendhunter.com/trends/love-has-no-labels1), an ad agency based in Brazil, the Pet Center Marginal campaign is lucky enough to be able to incorporate people's [favorite Internet animal](https://www.trendhunter.com/trends/whiskas-purradise). The cats are each captured in relatively uncomfortable positions due to the trouble they created. Nevertheless, their expressions are absolutely priceless and undeniably cute. The campaign was art directed by Widerson Souza with creative direction by Hugo Rodrigues and Leo Macias. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Cute Cat Advertising:** Opportunity for businesses to incorporate adorable cats into their ad campaigns for increased engagement. - **Sympathetic Marketing:** Businesses can utilize sympathetic marketing to showcase products or services that may have negative consequences, but are still forgivable. - **Humorous Product Launches:** Opportunity to launch unique products with humorous marketing campaigns that relate to consumer's love for adorable pets. ### Industries Being Reshaped - **Pet Supplies:** The pet supplies industry can benefit from incorporating cute animals into their advertising campaigns for increased sales and brand loyalty. - **Furniture:** Furniture businesses can utilize sympathetic marketing to showcase damage to their products and provide solutions for customers to recover their damaged furniture. - **Digital Advertising:** Opportunity for digital advertisers to incorporate storytelling and humor into their ad campaigns, which can lead to higher engagement and conversion rates. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md)