# Pet Cancer-Focused Initiatives Petco Love and Blue Buffalo Renew Their Collaborative Efforts By Kalin Ned | Published 2025-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-cancer References: [prnewswire](https://www.prnewswire.com/news-releases/petco-love-and-blue-buffalo-unite-for-pet-cancer-awareness-month-continuing-fight-against-pet-cancer-to-ensure-families-stay-together-302443306.htmlhttps://www.prnewswire.com/news-releases/petco-love-and-blue-buffalo-unite-for-pet-cancer-awareness-month-continuing-fight-against-pet-cancer-to-ensure-families-stay-together-302443306.html)  During Pet Cancer Awareness Month, [Petco Love](https://www.trendhunter.com/trends/petco-love) and [Blue Buffalo](https://www.trendhunter.com/trends/dog-tax-credit-campaign) are aiming to address the pervasive issue of cancer in pets, a condition responsible for more disease-related fatalities in dogs and cats than any other ailment. The partnership is noteworthy as statistics indicate that one in four dogs and one in five cats will develop cancer. The partnership aims to bridge gaps in [veterinary care accessibility for pet cancer](https://www.trendhunter.com/trends/oncotect) by funding research, subsidizing treatment costs, and educating pet owners on recognizing early symptoms. Through their Pet Cancer Awareness initiative, which was launched in 2010, the organizations have collectively contributed $21 million toward advancing medical studies and assisting families in affording critical care for their pets. Success stories — like that of Turbo, a dog who underwent life-saving surgery thanks to the Pet Cancer Treatment Fund — illustrate the program’s real-world benefits. Image Credit: Petco Love and Blue Buffalo ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 59% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Related on Trend Hunter - [Animal Welfare Group Grants](https://www.trendhunter.com/trends/petco-love.md) - [Value-Forward Pet Insurance Partnerships](https://www.trendhunter.com/trends/healthy-paws1.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Dog Tax Credit Campaigns](https://www.trendhunter.com/trends/dog-tax-credit-campaign.md) - [Feline Disease-Focused Partnerships](https://www.trendhunter.com/trends/morris-animal-foundation.md) - [Health-Focused Pet Lines](https://www.trendhunter.com/trends/petivity-smart-pet-care.md) - [Animal Shelter-Supporting Brand Initiatives](https://www.trendhunter.com/trends/shelters-united.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md)