# Dog Breath Eco-Cures Enzyme-Based BioWorld 'The Pet Beverage' Zaps Mutt Mouth and Body Odor By Katie Cordrey | Published 2010-11-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pet-beverage References: [store.bioworldusa](https://store.bioworldusa.com/mm5/merchant.mvc?Screen=CTGY&Store_Code=A&Category_Code=TPBU) & [adbio](http://www.adbio.com/pet-beverage.htm) My dog had curl-your-hair bad breath, so out of desperation, I started adding a new product called, 'The Pet Beverage' to his water. It's amazing! Now, I can enjoy his company without using a gas mask. The Pet Beverage is an [enzyme-based liquid](https://www.trendhunter.com/trends/canine-wellness-products) that can be added to a pet's food or water to neutralize bad breath and [pet body odor](https://www.trendhunter.com/trends/wondercide-rescue). It's not a mouthwash: Bioworld's 'The Pet Beverage' is an all natural product that works in your pet's digestive system and bloodstream to reduce unpleasant breath, body and even stinky feces smells. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Enzyme-based Pet Products:** Opportunity for disruptive innovation in creating enzyme-based products that address common pet issues like bad breath and body odor. - **Natural Pet Remedies:** Disruptive innovation potential in developing all-natural products that provide effective solutions for pet odor and breath. - **Odor Control Solutions:** Opportunity for disruptive innovation in creating odor control solutions that work within pets' digestive system and bloodstream. ### Where This Applies - **Pet Care:** Opportunity for disruptive innovation in the pet care industry by offering effective and natural solutions for pet odor and breath issues. - **Health and Wellness:** Disruptive innovation potential in the health and wellness industry by developing enzyme-based products that improve breath and body odor for pets. - **Eco-friendly Products:** Opportunity for disruptive innovation in the eco-friendly products industry by creating natural and biodegradable solutions for pet odor control. ## Related on Trend Hunter - [Vet-Formulated Dental Powders](https://www.trendhunter.com/trends/probright-advanced.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Pet-Friendly Dental Foams](https://www.trendhunter.com/trends/dental-care-foam.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Powerful Pet Dental Powders](https://www.trendhunter.com/trends/fera-pets.md) - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/doggie-dental-powder.md) - [Pre-Biotic Pet Toothpastes](https://www.trendhunter.com/trends/pre-biotic-pet-toothpaste.md) - [Enzyme-Powered Paw Balms](https://www.trendhunter.com/trends/funky-paws.md)