# Customizable Libation Packaging These PET Beer Bottle Designs for Heineken Russia are Modifiable By Michael Hemsworth | Published 2019-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pet-beer-bottle-designs References: [foodbev](https://www.foodbev.com/news/heineken-uses-pet-engineering-technology-for-new-bottles/) & [heinekenrussia.ru](https://www.heinekenrussia.ru) These new PET beer bottle designs have been created by Italy-based PET Engineering for [Heineken Russia](https://www.trendhunter.com/trends/heineken-green-grip) as a lineup of options that are ready to be modified if need be. The new bottle shapes were created for the Okhota, Sri Medvedya and Okckoe brands, and are capable of being changed according to new decoration or capacity needs. PET Engineering provided a total of 115 sets of molds to the brand for use in seven Russian plants; each one is equipped with lube-free composite components and treated with a ceramic coating for enhanced durability. The new PET beer bottle designs speak to the need for [customizable packaging solutions](https://www.trendhunter.com/trends/adapt-collection) as brands seek to switch up designs according to changing preferences or market conditions. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Customizable Packaging:** The trend of customizable packaging allows brands to modify designs according to changing preferences or market conditions. - **Modifiable Bottle Shapes:** The innovation of modifiable bottle shapes enables brands to adjust decoration or capacity needs as required. - **Enhanced Durability Coatings:** The trend towards enhanced durability coatings on packaging materials provides longer shelf life and protection for products. ### Who This Affects Most - **Beverage Packaging:** The beverage packaging industry can leverage modifiable bottle designs and customizable packaging to meet consumer demands. - **Packaging Manufacturing:** Packaging manufacturing companies can explore the production of customizable solutions and enhanced durability coatings for various industries. - **Consumer Goods:** Consumer goods companies can benefit from customizable packaging solutions that allow for quick design changes to meet market demands. ## Related on Trend Hunter - [Cost-Conscious Customizable Bottles](https://www.trendhunter.com/trends/the-chameleon-bottle.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md) - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md) - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md)