# Canine Selfie Ads This Pet Beauty Campaign Features Dogs Taking Self-Captures By Alexander Lam | Published 2013-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pet-beauty References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/petbeauty-pet-shop-salon-instadog-egoshot/) & [4sq](http://4sq.com/ktP3Kn) In a campaign to promote Brazilian pet salon Pet Beauty, ad agency Tuppi Brazil developed a series of hilarious dog-based ads. The print promotions feature extremely [adorable canines](https://www.trendhunter.com/trends/chief-snuggle-officers) posing for a close-up. However, the ads place a twist on classic dog portraits by adding a personifying spin. Imitating the infamous "[selfies](https://www.trendhunter.com/trends/pawfoto)" that have proliferated on social networks, each dog is seen holding up a camera to take a picture. Tuppi Brazil designed the ads to appeal to female dog lovers. By placing canines in a human-like scenario, the ad agency is drawing a parallel between human salons and pet salons. As a result, the ads encourage pet owners to bring dogs to a pet salon just like they would bring themselves to a hair salon. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pet-inspired Advertising:** There is an opportunity for businesses to use pets in advertising campaigns to capture the attention of pet owners and animal lovers. - **Humanization of Pets:** The trend of humanizing pets can be leveraged by businesses to create relatable and humorous advertisements that resonate with pet owners. - **Niche Salon Marketing:** Businesses can explore the idea of targeting specific niche markets, such as pet salons, to differentiate themselves and attract a specific audience. ### Sectors Adopting This - **Advertising:** The advertising industry can tap into the growing pet market by incorporating pets in their campaigns and targeting pet owners. - **Pet Salon:** Pet salons can take advantage of the trend of humanizing pets to promote their services and attract more customers. - **Print Media:** Print media industry can explore new creative ways, like pet-inspired ads, to engage their audience and advertisers. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md)