# Critical Adoption Ads K9 Friends' Pet Adoption Ads Point Out Numerous Human Flaws By Laura McQuarrie | Published 2014-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pet-adoption References: [coloribus](http://www.coloribus.com/adsarchive/prints/k9-friends-why-are-they-so-in-love-with-us-4-19440905/) & [k9friends](http://www.k9friends.com/) There are tons of wonderful things that could be said about humans, but these [pet adoption ads](https://www.trendhunter.com/trends/adopt-me) from K9 Friends offer up a look at people from a realistic perspective. The ads begin with statements like "We're not the nicest," and "We're far from perfect" and they go on to highlight things that people tend to do, like cancel dinner plans at the last minute and eat the last pieces of birthday cake. The ads ask "Why is it that dogs are so in love with us?" and show that no being, human or animal is perfect. The ads created for K9 Friends by [Saatchi & Saatchi UAE](https://www.trendhunter.com/trends/snapper-the-perfect-tree) then go on to encourage people to learn a few things from their canine friends, who are always eager to offer up some love. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Realistic Advertising:** Opportunity to create ads that offer a realistic perspective on people and their flaws, instead of promoting an idealized image. - **Incorporating Humor:** Opportunity to use humor and sarcasm in advertising to grab attention and engage audience. - **Emphasizing Learning:** Opportunity to create ads that promote learning from animals and incorporating their positive qualities in daily life. ### Industries Being Reshaped - **Pet Adoption:** Disruptive innovation opportunity to revolutionize pet adoption ads by showing a realistic perspective on people and their flaws. - **Advertising and Marketing:** Disruptive innovation opportunity to incorporate humor and sarcasm in advertising campaigns to grab attention and differentiate from competitors. - **Education and Training:** Disruptive innovation opportunity to develop educational campaigns that promote learning from animals and their positive qualities. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md)