# Tomato-Based Pesto Sauces Trader Joe’s Pesto Rosso Delivers a Taste of Sicily By Katherine Pendrill | Published 2021-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pesto-rosso References: [traderjoes](https://www.traderjoes.com/home/products/pdp/pesto-rosso-068135)  Trader Joe's has yet again expanded its range of pre-made pasta sauces with the debut of its new Pesto [Rosso](https://www.trendhunter.com/trends/together-valentines-day). [Trader Joe’s](https://www.trendhunter.com/trends/trader-joes-periperi-sauce) Pesto Rosso is a delicious take on pesto and delivers the taste of Genoa straight to consumers. The pasta sauce is made by an Italian supplier that starts with a base of tomatoes, then added sunflower oil, Parmesan cheese, garlic, and just a hint of basil. And while pine nuts are usually added to a typical Genoese pesto, Trader Joe's version if made with cashews. To finish it all off, the whole thing is blended with carrot purée, which adds a touch of sweetness and kicks the red hue of the sauce up a notch. Perfect for everything from pizza to crostini, you'll definitely want to grab a jar of this Pesto Rosso. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 25% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Tomato-based Pasta Sauces:** There is an opportunity to innovate by creating a variety of healthy, flavorful tomato-based pasta sauces. - **Cashew-based Pesto Sauces:** An opportunity exists to produce a range of cashew-based pesto sauces that offer a unique twist on traditional pesto. - **Plant-based Pasta Sauces:** Creating more plant-based pasta sauces would appeal to consumers looking for healthier and eco-conscious options. ### Industries Being Reshaped - **Food and Beverage Industry:** This industry would benefit from creating innovative, ready-to-use pasta sauces to appeal to consumers who seek convenience and variety. - **Italian Cuisine Industry:** There is an opportunity for Italian cuisine industries to expand their product lines by producing unique pasta sauces with authentic flavors. - **Vegan and Vegetarian Industry:** A chance exists for the vegan and vegetarian industry to cater to consumers looking for affordable, tasty, and plant-based pasta sauces. ## Related on Trend Hunter - [Almond-Based Pesto Sauces](https://www.trendhunter.com/trends/almond-pesto-sauce.md) - [Summery Lemon Pesto Sauces](https://www.trendhunter.com/trends/lemon-pesto-sauce.md) - [Hybrid Pink Pasta Sauces](https://www.trendhunter.com/trends/rosatella-pasta-sauce.md) - [Mushroom-Infused Pesto Spreads](https://www.trendhunter.com/trends/mushroom-truffle-flavored-pesto.md) - [Extra-Thick Tomato Sauces](https://www.trendhunter.com/trends/thick-bold-spicy-red-sauce.md) - [Private Label Pizza Sauces](https://www.trendhunter.com/trends/trader-joes-pizza-sauce.md) - [Artichoke-Based Pasta Sauces](https://www.trendhunter.com/trends/organic-artichoke-pasta-sauce.md) - [Basil-Infused Peeled Tomatoes](https://www.trendhunter.com/trends/italian-whole-peeled-tomatoes-with-basil-leaf.md) - [Italian Tomato Salad Kits](https://www.trendhunter.com/trends/pomodoro-cremoso-salad-kit.md)