# Pestival Launches In London By Jacqueline Biggs | Published 2006-06-03 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/pestival-launches-in-london References: [pestival.org](http://www.pestival.org/index2.html) The [First International Arts Pestival](https://www.trendhunter.com/trends/first-answer) takes place in London. It's dedicated to raising awareness of the integral role insects play in the global ecosystem and in all animal societies. Many of those insects are increasingly endangered through human action. Through appreciation of “insects in art and the art of being an insect”, the Pestival aims to create positive PR for this 400-million-year-old, highly evolved taxon that has had thousands of years of bad press. **Implications** - In today's increasingly [urbanizing population](https://www.trendhunter.com/trends/craig-karl2), it is important that consumers stay informed on important and influential environmental conditions. Businesses that devote their efforts to keeping metropolitan populations informed will benefit in large ways. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 61% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Insect Appreciation:** Brands and businesses can create eco-friendly campaigns centered around insects to bring awareness to their importance within the ecosystem. - **Art and Sustainability:** The intersection of art and sustainability can provide new avenues for innovative marketing campaigns and product designs with a focus on conservation and preservation. - **Environmental Awareness:** Businesses can leverage the growing concern for the environment to create initiatives that educate and encourage consumers to take actions towards sustainability. ### Where This Applies - **Entertainment:** The entertainment industry can incorporate insect education and appreciation into films, television, and other media, creating awareness and appreciation for the role of insects in our ecosystem. - **Fashion:** Brands can create sustainable and eco-friendly fashion lines that use insects as inspiration or directly incorporate insect-based materials, promoting environmental awareness through fashion. - **Food and Beverage:** With insect-based foods and beverages becoming increasingly popular as a sustainable protein source, companies can leverage the trend to create new and innovative products that offer a solution to the growing food shortage and promote environmental sustainability. ## Related on Trend Hunter - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Insect Orchestra Concerts](https://www.trendhunter.com/trends/the-cicada-symphony-orkinstra.md) - [Monitoring-Based Pest Control Solutions](https://www.trendhunter.com/trends/pats-agri-tech.md) - [Insect-Inspired Bronze Sculptures](https://www.trendhunter.com/trends/insect-bronze-sculptures.md) - [Science-Backed Wooden Installations](https://www.trendhunter.com/trends/seed-stories.md) - [Pest Control NFTs](https://www.trendhunter.com/trends/collection-of-nfts.md) - [Life-Sized Puzzled Insect Capsules](https://www.trendhunter.com/trends/insect-collection.md) - [AI-Powered Pest Control Lights](https://www.trendhunter.com/trends/pelsis.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md)