# Simple Historic Flagship Shops The Peserico Store in Florence Boasts a Monochrome Look By Rebecca Byers | Published 2015-10-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/peserico-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/10/11/peserico-flagship-store-by-cp-architetti-florence-italy/) Located in Florence's Piazza dell’Olio, the new flagship Peserico store is a stunning master class in [monochromatic elegance](https://www.trendhunter.com/trends/tom-ford-boutique). Designed by C&P Architetti, the neutral retail space is filled with a sense of sophistication that is reinforced by its [white walls](https://www.trendhunter.com/trends/white-is-good-shop) and series of original archways. Filled with soft colors and plush fabrics, the Peserico store is sure to tempt consumers with the sense of calm it offers alone. Boasting natural oak wood flooring and marble slabs that serve as a starting point for the clothing displays, the Peserico store uses design elements to remind the shopper that they are in an [elegant boutique](https://www.trendhunter.com/trends/luxury-boutique) located on the ground floor of a stunning historical building. For those who find themselves browsing the chic shops of Florence, the Peserico store is a must-see. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 66% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Elegance:** There is an opportunity for designers and retailers to create monochromatic retail spaces that exude sophistication and elegance. - **Sense of Calm:** There is an opportunity to create retail environments that offer a sense of calm to consumers, providing them with a peaceful shopping experience. - **Historic Boutique Revival:** There is an opportunity to transform historic buildings into boutique stores, combining the charm of the past with modern retail experiences. ### Industries Being Reshaped - **Interior Design:** Interior designers can explore the trend of monochromatic elegance and incorporate it into their designs for retail spaces. - **Fashion Retail:** Fashion retailers can create stores that offer a sense of calm, providing a unique shopping experience for their customers. - **Architecture:** Architects can work on revitalizing historic buildings and turning them into boutique stores, preserving their historical significance while creating modern retail spaces. ## Related on Trend Hunter - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md)