# Fake Muscle Fitness Promos Pescariu Sports & Spa Aprons Give Temporary Muscles to Customers By Katie Cordrey | Published 2010-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pescariu-sports-spa-aprons References: [adpunch.org](http://www.adpunch.org/entry/please-please-don-t-make-fun-of-my-bulky-self-esteem/) & [adsoftheworld](http://adsoftheworld.com/media/ambient/pescariu_sports_spa_hair_dresser_apron) Pescariu Sports & Spa aprons were [distributed to local hairdressers](https://www.trendhunter.com/trends/lower-body-spray) as part of an advertising scheme to get new fitness memberships. Unlike the usual logo-embellished type of apron, the Pescariu aprons were emblazoned with a [muscle-bound male torso](https://www.trendhunter.com/trends/sweetmyo). The idea behind the Pescariu Sports & Spa aprons was to let haircut customers see themselves with a fit body for the duration of their haircuts and in so doing, inspire them to join the fitness club. The ad agency claims that upwards of 50% of the clients who experienced muscle-imprinted aprons signed up for memberships. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising:** Using creative and unconventional advertising techniques to evoke emotions in consumers and inspire action. - **Augmented Reality Marketing:** Incorporating augmented reality technology into marketing campaigns to provide interactive and immersive experiences for customers. - **Psychological Influencers:** Leveraging psychological principles and techniques to influence consumer behavior and drive sales. ### Where This Applies - **Fitness and Wellness:** Opportunity for fitness clubs and wellness centers to use innovative advertising strategies like the Pescariu aprons to attract new members and increase customer engagement. - **Advertising and Marketing:** Opportunity for advertising agencies to explore unique and impactful advertising ideas, such as using unconventional clothing items to promote products or services. - **Beauty and Personal Care:** Opportunity for hair salons and beauty businesses to collaborate with fitness clubs and integrate fitness-related campaigns into their services to drive customer interest and engagement. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Post-Workout Pastas](https://www.trendhunter.com/trends/spaghetti-legs.md) - [Passive Fitness Suits](https://www.trendhunter.com/trends/sweetmyo-bodysuit.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md)