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# Flood-Alleviating Cement
This Eco-Friendly Pervious Concrete Reduces Strain on Local Drainage

By Alyson Wyers | Published 2015-10-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/pervious-concrete
References: [springwise](http://www.springwise.com/porous-concrete-helps-prevent-flooding/) & [tarmac](http://www.tarmac.com/)

In addition to [preventing floods](https://www.trendhunter.com/trends/cf-mller), this pervious concrete is good for the environment. [Lafarge Tarmac](https://www.trendhunter.com/trends/lafarge-africa-plc) is dedicated to [sustainable construction solutions](https://www.trendhunter.com/trends/studios-workac-and-ignacio-urquiza-architects), which includes a porous cement that reduces the risks of floods. This is especially relevant in heavy rainfall, where impermeable surfaces increase pressure on local drain systems, which can result in a variety of health and safety concerns.

This eco-friendly pervious concrete acts as a filter for pollutants that would normally be in water run-off. Topmix Permeable concrete enables rain water to drain through the underlying water table. The material has 35% more void space compared to traditional concrete.

Topmix Permeable is perfect for pedestrian areas where localized floods could occur -- from parking lots to cyclist paths and residential areas. In the future the product could also provide a city cooling solution.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 82% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Cement:** Opportunity to develop sustainable construction products that reduce strain on local drainage and filter pollutants from water runoff.
- **Porous Concrete:** Opportunity to develop new construction materials that enable water to drain through underlying water tables and prevent localized floods.
- **City Cooling Solutions:** Opportunity to explore ways in which pervious concrete could provide a cooling solution for urban areas in addition to reducing flood risks.

### Sectors Adopting This

- **Construction:** Opportunity for construction companies to develop and market sustainable, eco-friendly, and flood-reducing products.
- **Urban Planning:** Opportunity for urban planners to incorporate materials like Topmix Permeable in their designs to reduce flood risk, pollution, and provide city cooling solutions.
- **Environmental Services:** Opportunity for businesses specializing in environmental services to expand into the development and production of eco-friendly construction materials that reduce flood risks and pollution.

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