# Modern Peruvian Drinks Kulli Reimagines the Centuries-Old Chicha Morada Recipe By Kalin Ned | Published 2026-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peruvian-drink References: [drinkkulli](https://drinkkulli.com/)  Kulli, a Los Angeles-based beverage brand founded by Marcel Dios, has introduced a modern take on Chicha Morada — a centuries-old Peruvian drink made from purple corn. The brand is expanding its retail footprint across Southern California with availability at Farmshop, Vicente Foods, and Lassens Natural Foods & Vitamins, followed by a launch at [Bristol Farms](https://www.trendhunter.com/trends/mandarin-celebration) in May 2026. Kulli's modern Peruvian drink derives its deep violet hue and functional appeal from anthocyanins, the same antioxidants found in blueberries. This results in a naturally colorful beverage that contains [no artificial coloring](https://www.trendhunter.com/trends/pricklee) and a product that seamlessly delivers the potential health benefits associated with high-antioxidant foods. Kulli's Chicha Morada lineup includes an Original version that represents a contemporary interpretation of the traditional recipe, along with [Passion Fruit and Apple Berry varieties](https://www.trendhunter.com/trends/electrolyte-agua-fresca), with Guava Cherry scheduled for July 2026. Image Credit: Kulli ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 85% | Activity: 89% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Heritage Beverage Reinvention:** Combining centuries-old recipes with modern production and packaging unlocks premium-positioned drinks that reframe traditional ingredients for mainstream consumers. - **Anthocyanin-forward Functional Drinks:** Beverages that foreground natural pigments and antioxidant profiles create opportunities for clinically-backed wellness claims and ingredient-driven differentiation. - **Ethnic Flavor Mainstreaming:** The translation of regional flavors into accessible, retail-ready SKUs enables cross-cultural taste adoption and category expansion beyond niche markets. ### Sectors Adopting This - **Beverage Retail:** Specialty grocers and mainstream chains gaining shelf space for culturally rooted, health-forward drinks can reshape assortment strategies and private-label development. - **Food Science and Nutraceuticals:** Ingredient-centric innovation around anthocyanins and natural colorants presents pathways for fortified formulations and standardized efficacy claims. - **Cultural Food Tourism:** Experiential offerings that link origin stories and tasting experiences to retail products have the potential to drive brand loyalty and premium experiential revenue streams. ## Related on Trend Hunter - [Flavorful Concentrated Beverage Kits](https://www.trendhunter.com/trends/golden-margaritas.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Functional Hybrid Benefit Beverages](https://www.trendhunter.com/trends/chimba-drinks.md) - [Rice-Infused Yogurt Drinks](https://www.trendhunter.com/trends/yogost.md) - [Horchata-Flavored Frozen Novelties](https://www.trendhunter.com/trends/dairyfree-ice-cream-sandwich.md) - [Ultra-Refreshing Strawberry Citrus Drinks](https://www.trendhunter.com/trends/strawberry-citrus.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Seasonal Craft Mocktail Collections](https://www.trendhunter.com/trends/craft-mocktail.md) - [Churro-Inspired Cocktail Capsules](https://www.trendhunter.com/trends/churro-cocktail.md)