# Sultry Stare Campaigns The Perth Fashion Festival 2011 Unwrapped Feature Star Nicole Trunfio By Meghan Young | Published 2011-09-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/perth-fashion-festival-2011-unwrapped References: [fashionising](http://www.fashionising.com/industry/b--Nicole-Trunfio-asset-for-Perth-9458.html) & [kurvmag.au](http://www.kurvmag.com.au) It appears that the Perth Fashion Festival 2011 Unwrapped campaign is trying to seduce us into attending. Of course, with that sultry stare and sexy bedhead hairstyle, Australian model Nicole Trunfio would probably be able to entice foreigners to jump on a plane just for the hope of staring into those mischievous cat eyes in person. Shot by Russel James, the Perth Fashion Festival 2011 Unwrapped campaign appeared in the Kurv Magazine’s 24 issue. A simple black and white photo shoot, it lets Trunfio shine through in barely there outfits. In their attempt to reel in more fashion festival goers, organizers have chosen to go with a local talent with international appeal. This way they hope to bait more people than other competing festivals. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Sultry Stare:** Opportunity for beauty and fashion brands to create campaigns that capture attention with seductive and captivating visuals. - **Sexy Bedhead Hairstyle:** Haircare industry can explore innovative products and styling techniques to achieve the effortlessly sexy bedhead look. - **Local Talent with International Appeal:** Fashion event organizers should consider showcasing local models with global recognition to attract a wider audience and differentiate themselves from competitors. ### Who This Affects Most - **Beauty and Fashion:** The beauty and fashion industry can leverage sultry stare campaigns to create buzz and engage consumers in a visually captivating way. - **Haircare:** Haircare brands can tap into the desire for sexy bedhead hairstyles by offering innovative products and styling solutions that help achieve the look. - **Fashion Events:** Organizers of fashion festivals and events can attract larger audiences by featuring local models with international appeal, providing a unique selling point and driving interest. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)