# AI Finance Assistants 'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger By Laura McQuarrie | Published 2016-05-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personetics References: [prnewswire](http://www.prnewswire.com/news-releases/personetics-anywhere-chatbot-enables-banks-to-deliver-ai-powered-personalized-financial-guidance-to-millions-of-messaging-apps-users-300265412.html) & [personetics](http://personetics.com/) Personetics is a company that specializes in creating personalized digital guidance solutions specifically for financial institutions. Now, Personetics has launched a powerful tool called 'Personetics Anywhere,' which is an AI assistant that's able to deliver advice and guidance to banking customers through platforms like [Facebook](https://www.trendhunter.com/trends/personal-ai-assistant) Messenger. When chatting with the bot, users are able to use natural language in order to get instant answers to their queries that are relevant and accurate. For instance, a customer is able to ask something complex, such as how to use their bank card in a foreign country, while also minimizing fees. As well as being a great tool to assist customers, banks are able to tap into real-time predictive analysis technology in order to better anticipate consumer demands. Chatbots of these kinds are now becoming widely used for everything from entertainment marketing campaigns to fast food ordering. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Personalized Digital Guidance:** Disruptive innovation opportunity: Develop AI-assisted platforms that provide personalized digital guidance for various industries such as healthcare and education. - **AI-assisted Customer Service:** Disruptive innovation opportunity: Implement AI assistants in customer service channels to provide instant answers and accurate solutions for businesses in industries like e-commerce and telecommunications. - **Real-time Predictive Analysis:** Disruptive innovation opportunity: Utilize real-time predictive analysis technology to anticipate consumer demands and enhance decision-making processes in industries such as retail and transportation. ### Who This Affects Most - **Financial Services:** Disruptive innovation opportunity: Integrate AI finance assistants like Personetics Anywhere to provide personalized advice and guidance to banking customers, revolutionizing the customer experience. - **Marketing:** Disruptive innovation opportunity: Leverage chatbot technology for entertainment marketing campaigns, allowing brands to engage with their target audience in a more interactive and personalized way. - **Food Service:** Disruptive innovation opportunity: Implement AI-powered chatbots for fast food ordering, improving the efficiency and convenience of the ordering process for customers and businesses alike. ## Related on Trend Hunter - [AI Customer Service Chatbots](https://www.trendhunter.com/trends/customer-service-chatbot.md) - [AI Investment Assistants](https://www.trendhunter.com/trends/finpal.md) - [Finance-Managing AI Assistants](https://www.trendhunter.com/trends/intuit-assist.md) - [Disruptive AI-Finance Chatbots](https://www.trendhunter.com/trends/origin-financial.md) - [Banking AI Assistants](https://www.trendhunter.com/trends/lloyds-bank.md) - [AI-Fueled Finance Apps](https://www.trendhunter.com/trends/aifueled-finance-apps.md) - [AI Investment Assistants](https://www.trendhunter.com/trends/coachbot.md) - [Personalized Financial Assistants](https://www.trendhunter.com/trends/monarch-ai-asssitant.md) - [AI Financial Wellness Apps](https://www.trendhunter.com/trends/ai-fincheck.md)