# Custom Fitness Animations Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video By Laura McQuarrie | Published 2015-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-video References: [adverblog](http://www.adverblog.com/2015/01/06/nike-asks-can-you-outdo-2014/) & [gonike.me](http://gonike.me/ouryear) In order to recognize the top athletes in the [Nike](https://www.trendhunter.com/trends/why-do-it-ad)+ network, Nike sent out a [personalized video](https://www.trendhunter.com/trends/your-wrapped) to 100,000 users in order to kick off the arrival of 2015. Since the start of a new year marks a great time to pause and reflect on past achievements, the content of the videos was driven by the personal achievements that each user made note of with the Nike+ app. From user to user, elements in the [charming animation](https://www.trendhunter.com/trends/free-your-feet) that changed included location, weather, activities and movement data, as logged by the Nike+ app in 2014. In addition to honoring individuals around the world, Nike also created a few more 'Outdo You in 2015' videos to recognize big achievements from major North American cities, as well as the continent as a whole. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Personalized Fitness Video:** There is an opportunity to create personalized fitness videos for individuals to highlight their achievements and motivate them to continue using fitness apps. - **Data-driven Animations:** By incorporating data from fitness apps, there is potential for creating dynamic animations that reflect a user's progress and achievements in real-time. - **Recognition Through Fitness Apps:** Fitness apps can be used to recognize and reward top athletes, providing motivation and incentives for users to reach their fitness goals. ### Where This Applies - **Fitness App Industry:** There is an opportunity for fitness app companies to incorporate personalized rewards and recognition for their users in order to increase engagement and retention rates. - **Digital Advertising Industry:** Companies in the digital advertising industry can leverage data from fitness apps to create personalized ads and content that reflect a user's fitness journey and progress. - **Animation Industry:** There is an opportunity for animation companies to incorporate real-time data from fitness apps to create dynamic and personalized animations that reflect a user's fitness progress and achievements. ## Related on Trend Hunter - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md) - [Personalized Holiday Videos](https://www.trendhunter.com/trends/naughty-or-nice-video.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md)