# Customizable Alphabet Eyewear REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses By Laura McQuarrie | Published 2018-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-sunglasses References: [prnewswire](https://www.prnewswire.com/news-releases/reve-by-rene-launches-innovative-eyewear-collection-with-interchangeable-elements-300648924.html) & [revebyrene](https://www.revebyrene.com/collections/alphabet) Just in time for the summer season, REVÉ by RENÉ launched a fun way for consumers to create [personalized sunglasses](https://www.trendhunter.com/trends/inaugural-eyewear-collection). The newly launched Alphabet sunglasses collection includes a magnetic system that makes it possible for gold-plated letters to sit atop of the frames, and be easily interchanged as desired. The [customizable sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection) boast a strong silhouette crafted in Italian black acetate and are meant to inspire play and self-expression in a similar way that one might construct a [charm bracelet accessory](https://www.trendhunter.com/trends/gentle-monster-7). As such, the individual letters from "A" to "Z," as well as the "#" symbol are sold for $15 each, while the base frame itself retails for $300. Gold details can be found throughout the eyewear frame, perfectly accenting the words spelled out by the added letters. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Customizable Eyewear:** This trend showcases the growing demand for personalized fashion accessories, opening opportunities for businesses to offer customizable options in the eyewear industry. - **Magnetic Interchangeable Accessories:** The magnetic system featured in the Alphabet sunglasses collection presents an innovative approach to personalization, suggesting potential for disruptive innovation in the fashion accessories market. - **Self-expression Through Fashion:** The Alphabet sunglasses collection encourages individuals to express their unique style and personality, paving the way for businesses to tap into the trend of self-expression through fashion and accessories. ### Where This Applies - **Fashion Accessories:** The customizable sunglasses highlight opportunities for fashion accessory brands to offer personalized options, attracting consumers looking for unique and expressive eyewear. - **Eyewear:** The Alphabet sunglasses collection showcases the potential for disruptive innovation within the eyewear industry by introducing a customizable and interchangeable component. - **Personalized Fashion:** The trend of self-expression through fashion creates opportunities for businesses to provide personalized products and experiences tailored to individual preferences and tastes. ## Related on Trend Hunter - [Personalized Luxury Eyewear](https://www.trendhunter.com/trends/inovati.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Luxe Limited-Edition Sunglasses](https://www.trendhunter.com/trends/rverie-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md)